Abstract
The U.S. market for antiperspirants and deodorants reached $1.9 billion in
2005, up 2.3% from $1.8 billion in 2004. Teenagers and young adults have
emerged as a growth market, particularly fueling the explosion in deodorant
sprays, the growth segment that presents a threat to old school
antiperspirants and deodorants and even to the cologne and perfume market.
However, category unit sales are declining, as usage among adults has
decreased in spite of several new product launches and heavy marketing and
advertising expenditure.
In this all new report, Antiperspirants and Deodorants in the U.S. , Packaged
Facts examines the various products available along with an analysis of
manufacturer and retailer strategies that are being used to maximize growth
and profitability. Trend coverage includes consumer usage, brand preference,
new products introductions, as well as the factors and trends that will fuel
future growth.
Report Methodology The information in Antiperspirants and Deodorants in
the U.S. is based on both primary and secondary research. Primary research
involved on-site examination of the retail milieu, interviews with marketing,
public relations and industry analysts within the personal and household care
market and consultants to the industry. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. Packaged Facts has derived mass merchandiser
sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking
data. New product information is gathered via literature research, personal
interviews and data compiled by ProductScan, a service of Marketing
Intelligence Service Ltd. Up-to-date profiles of key consumer demographics are
based on Simmons Market Research Bureau data for Fall 2005.
What You'll Get in this Report Antiperspirants and Deodorants in the
U.S. makes important predictions and recommendations regarding the future of
this market, and pinpoints ways current and prospective marketers can
capitalize on current trends and spearhead new ones. No other market research
report provides both the comprehensive analysis and extensive data that
Antiperspirants and Deodorants in the U.S. offers. The report addresses the
following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles
- Retail Strategies
- The Consumer
- The Products
- Trends and Opportunities
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