Abstract
The $28 billion market for frozen foods is a slow-growing behemoth, struggling
to compete against more dynamic fresh foods categories as retailers
increasingly lure consumers away from the center grocery aisles with the
convenience, eye-catching displays, and promise of fresh hot or chilled "meal
solutions." Indeed, frozen food marketers' greatest challenge may be to get
consumers to walk down the "boring" frozen food aisle.
At the same time, within the freezer case sales growth for some frozen
segments and individual product lines has been outstanding, as alternative
retail channels including supercenters move in to challenge supermarkets'
former stronghold on the frozen aisles. New and improved healthier frozen
products are becoming available everywhere from supermarkets to convenience
stores, with marketers rushing to reformulate products by adding whole grains,
removing trans-fats, and making other changes that will impact the nation's
health as well as marketers' bottom line. Closely associated with health and
wellness is the mainstreaming of natural/organic foods, as Wal-Mart embarks on
a mission to bring value-priced organic foods to the masses.
This all-new report from Packaged Facts analyzes this fast-evolving market,
focusing on six meal and meal components categories: frozen dinners/entrees;
frozen poultry, seafood, and meat; frozen vegetables; frozen pizza; frozen
breakfast foods; and frozen appetizers/snacks. The report analyzes competitive
and consumer trends that continue to shape the industry, including market size
and composition, mergers and acquisitions, marketer and brand shares, new
product developments, retail trends, and household penetration rates and
demographics of individual product types and brands, providing historical
sales estimates as well as market growth forecasts through 2010. Key data
sources are Information Resources, Inc. InfoScan sales tracking data and
Simmons Market Research Bureau (New York, New York) consumer surveys.
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