Abstract
Lactose intolerance, real or perceived, is perhaps the best-known food
sensitivity in the United States. It is estimated that a whopping 70% of the
world's population has a genetically controlled limited ability to digest
lactose. Should these people avoid dairy foods? No. Should they eliminate
lactose consumption? Probably not. Total elimination of dairy foods is
unnecessary, and for nutritional purposes, not a good idea. Therefore, it is
important for food manufacturers to help dairy maldigesters keep dairy foods
in their diet. There's a growing trend towards formulating foods that are free
of lactose, and those dairy marketers that have ventured into the business
have smiles of success on their face. Learn who the players are, and the
products they are offering. Marketing messages are important, as is product
support, distribution, and variety. Make the product, and the lactose
intolerant consumer will buy it. Consumers who are avoiding lactose are
craving great-tasting dairy foods that are free of this primary milk
carbohydrate. Jump on the bandwagon, and give consumers what they want. No-
and Low-Lactose Foods and Beverages in the U.S., a new report from Packaged
Facts, includes an in-depth analysis of leading, as well as up-and-coming
marketers of lactose-free foods, including an overview of their offerings and
their position in the marketplace. Insight is provided to what retailers are
currently offering and what they want to offer. If you are a product
developer, a marketer, or a retailer, this report is a must-have-tool in order
to effectively compete in the growing, and very profitable lactose-free market.
What You'll Get in this Report
No- and Low-Lactose Foods and Beverages in the U.S makes important predictions
and recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that No- and Low-Lactose Foods and
Beverages in the U.S. offers.
The report addresses the following segments:
- The Market(including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- The Consumer (who's buying what, and where)
- The Products
- Trends and Opportunities
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market
for low- and no-lactose foods, as well as projected sales and trends through
2010. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for gluten-free products.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for lactose-free foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for lactose-free foods and beverages.
- Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
View Cart
