Spices and Seasonings in the U.S.

Table of Contents

Chapter 1 Executive Summary

• Scope of the Report
• Report Methodology
• Market Size and Growth
  • Figure 1-1 U.S. Retail Sales of Spices and Seasonings, 2005 (in billion $)
  • Market Segments
  • Table 1-1 IRI-Tracked Sales of Spices and Seasonings, 2001-2005 (in million $)
  • Top Marketers
  • Top Brands
  • Figure 1-3 IRI-Tracked Retail Market Shares of Top U.S. Spices and Seasonings Brands, 2005 (%)
  • Home Cooking
  • Changing Palates
  • Marketing to Special Communities
  • Organic Spices
  • Private Labels
• Market Projections
  • Figure 1-2 Projected U.S. Sales for the Spices and Seasonings Market, 2006-2010 (in billion $)
• The Consumer
  • Spice Lover Profile
  • Table 1-2 Percentage of Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot, 2003-2005(%)
  • Table 1-3 Demographic Comparison of Attitudes of U.S. Spices and Seasonings Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot / Agree a Little, 2005
• Marketing Dynamics
  • Selected Marketing Initiatives
  • McCormick .
  • Goya
  • Mrs. Dash
  • New Product Introductions
  • Table 1-4
  • Top Marketers by Number of Spice, Extract, & Seasoning Brand Lines Introduced January 2005-July 2006
  • Upscale Products and Garlic Dominate
• Trends
  • Cultural Fusion
  • Liking for Southeast Asian Cuisine
  • Hispanics Influence
  • Specialty Salts
  • Organic Spices
  • Spices and Health
  • Convenience
  • Spices Outside the Kitchen
  • Flavor Sprays
  • Cross Merchandising of Spices and Seasonings
  • Retailers Educate Consumers
  • Competition from Private Labels

Chapter 2 The Market

• Scope of the Report
• Report Methodology

• Market Overview
  • Figure 2-1 U.S. Retail Sales of Spices and Seasonings, 2005 (in billion $)
  • Table 2-1 IRI-Tracked Sales of Spices and Seasonings, 2001-2005 (in million $)
  • Market Segments
  • Figure 2-2 Category Shares of Spices and Seasonings, 2005 (%)
  • Spices
  • Figure 2-3 IRI-Tracked Sales of Spices, 2001-2005 (in billion $)
  • Salt/Seasoned Salt/Salt Substitute
  • Figure 2-4 IRI-Tracked Sales of Salt/Seasoned Salt/Salt Substitute, 2001-2005 (in million $)
  • Extract/Flavoring/Food Coloring
  • Figure 2-5 IRI-Tracked Sales of Extract/Flavoring/Food Coloring, 2001-2005 (in million $)
  • Pepper
  • Figure 2-6 IRI-Tracked Sales of Pepper, 2001-2005 (in million $)
• Factors to Growth
  • Home Cooking
  • Changing Palates
  • Marketing to Ethnic Consumers
  • Organic Spices
  • Private Label Offerings
• Market Projections
  • U.S. Market Spices Up in the Future
  • Figure 2-7 Projected U.S. Sales for the Spices and Seasonings Market, 2006-2010 (in billion $)

Chapter 3 The Marketers

• Spice and Seasoning Top Marketers
• Table 3-1 IRI-Tracked Retail Sales of Top Spices and Seasonings Marketers, 2001-2005 (in million $)
• Figure 3-1 IRI-Tracked Market Shares of Top U.S. Spices and Seasonings Marketers, 2005(%)
• McCormick & Co., Inc.
• Tone Brothers, Inc.
• Morton Salt Co.
• Unilever Bestfoods North America
• Spice and Seasoning Top Brands
• Table 3-2 IRI-Tracked Retail Sales of Top Spices and Seasonings Brands, 2001-2005 (in million $)
• Figure 3-2 IRI-Tracked Retail Market Shares of Top U.S. Spices and Seasonings Brands, 2005 (%)

• The Spices Category
  • Table 3-3 IRI-Tracked Retail Sales of Top Spices Marketers, 2001-2005 (in million $)
  • Table 3-4 IRI-Tracked Retail Sales of Top Spices Brands, 2001-2005 (in million $)
• The Salt/Seasoned Salt/Salt Substitute Category
  • Table 3-5 IRI-Tracked Retail Sales of Salt/Seasoned Salt/Salt Substitute Marketers, 2001-2005 (in million $)
  • Table 3-6 IRI-Tracked Retail Sales of Salt/Seasoned Salt/Salt Substitute Brands, 2001-2005 (in million $)
• The Extracts/Flavoring/Food Coloring Category
  • Table 3-7 IRI-Tracked Retail Sales of Extracts/Flavoring/Food Coloring Marketers, 2001-2005 (in million $)
  • Table 3-8 IRI-Tracked Retail Sales of Extracts/Flavoring/Food Coloring Brands, 2001-2005 (in million $)
• The Pepper Category
  • Table 3-9 IRI-Tracked Retail Sales of Pepper Marketers, 2001-2005 (in million $)
  • Table 3-10 IRI-Tracked Retail Sales of Pepper Brands, 2001-2005 (in million $)
• Company Profiles
• McCormick & Co., Inc.
  • Company Overview
  • Figure 3-3 IRI-Tracked Spices and Seasonings Sales of McCormick & Co., Inc., 2001-2005 (in million $)
  • Table 3-11 McCormick & Co., Inc. Selected Product Line
  • New Product Introductions
• Tone Brothers, Inc.
  • Company Overview
  • Figure 3-4 IRI-Tracked Sales of Tone Brothers, Inc., 2001-2005 (in million $)
  • Table 3-12 Product Line for Tone Brothers, Inc.
  • New Product Introductions
• Morton Salt Co.
  • Figure 3-5 IRI-Tracked Sales of Morton Salt Co., 2001-2005 (in million $)
  • Table 3-13 Morton Salt Company Selected Product Lines
• Unilever Bestfoods North America
  • Company Overview
  • Figure 3-6 IRI-Tracked Spices and Seasonings Sales of Unilever Bestfoods North America, 2001-2005 (in million $)
• Alberto-Culver
  • Company Overview
  • Figure 3-7 IRI-Tracked Sales of Alberto-Culver, 2001-2005 (in million $)
  • New Product Introductions
• Goya Foods, Inc.
  • Company Overview
  • Figure 3-8 IRI-Tracked Sales of Goya Foods, Inc., 2001-2005 (in million $)
• Badia Spices
  • Company Overview
  • Figure 3-9 IRI-Tracked Sales of Badia Spices, 2001-2005 (in million $)

Chapter 4 The Consumer

• Simmons Survey
• Overview
• Figure 4-1 Percentage of U.S. Spices and Seasonings Consumers, 2003-2005 (%)

• Spices and Seasonings Brands: User Preference
  • Figure 4-2 Usage Rate for Spices and Seasonings by Brand, 2005 (%)
  • High Income Households Prefer McCormick
  • Lawry's Gain Popularity Among African Americans
  • Younger Population Prefers Mrs. Dash
  • Table 4-1 Comparison of Demographic Characteristics of Consumers favoring the use of McCormick, Lawry's, Mrs. Dash Brands, 2005
  • Morton Popular with African Americans
  • Durkee and Empty Nesters
  • Table 4-2 Comparison of Demographic Characteristics of Consumers Favoring the Use of Morton, Durkee, 2005
• Consumer Attitudes
  • Slight Increase in Spicy Preference
  • Table 4-3 Percentage of Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot/Agree a Little, 2003-2005(%)
  • Spice Lover Demographic Profile
  • Table 4-4 Demographic Comparison of Attitudes of U.S. Spices and Seasonings Consumers Who Prefer Foods Cooked With Lots Of Spices - Agree a Lot / Agree a Little, 2005
  • Foreign Food Lover Demographic Profile
  • Spice Lovers Not As Excited to Cook At Home or Try New Recipes
  • Table 4-5
  • Spice-Loving Consumers and their Enjoyment of Foreign Foods, 2005
  • Table 4-6 Spice-Loving Consumers and Their Enjoyment of Cooking, 2005
  • Table 4-7 Spice-Loving Consumers and Their Affinity for Trying New Recipes, 2005

Chapter 5 Marketing Dynamics

• Product Trends
  • Cultural Fusion
  • Southeast Asian Cuisine
  • Marketing to Hispanics
  • Increased Demand During the Holiday Season
  • Spiced Desserts in Demand
  • Specialty Salts
  • Competition from Private Labels
  • Organic Spices
  • Table 5-1 Selected New Spice Product s Brand Introductions Labeled as "Organic": January 2005-July 2006
  • Table 5-2 Selected New Spices Brand Product Introductions Labeled as "Natural": January 2005-July 2006
  • Spices Outside the Kitchen
  • Convenience Always An Aspect
  • Table 5-3 Selected Spice Product Introductions Labeled as "Quick": January 2005-July 2006
  • Flavor Sprays Gain Consumer Interest
  • Cross Merchandising of Spices and Seasonings
  • Private Label Baskets Boost Sales
  • Spice Retailers Educate Consumers
• Selected Marketing Initiatives
  • McCormick Changes the Look of the Spice Aisle
  • McCormick Features Joe Montana
  • Goya Foods Starts an e-Store
  • Goya Foods Sponsors "Destination: Latin America"
  • Mrs. Dash Reduces Sodium Content
  • The Secret is Out for Morton Salt
  • Celebrity Chefs Bring Out New Spices
  • Upscale Spices Get Popular
• New Product Introductions
  • Table 5-4 Top Marketers by Number of Spice, Extract, & Seasoning Brand Lines Introduced January 2005-July 2006
  • Table 5-5 Top Marketers based on the Number of SKUs Introduced January 2005-July 2006
  • Package Tags Reflect the Taste of Consumers
  • Table 5-6 Top Package Tags for Spice, Extract, & Seasoning Product Introductions: January 2005-July 2006
  • Upscale Products Dominate
  • Table 5-7 Selected Spice Product Introductions Labeled as "Upscale": January 2005-July 2006
  • Flavors/Fragrances
  • Table 5-8 Top Flavors for Spice, Extract, & Seasoning Product Introductions: January 2005-July 2006
  • Blends Are Most Popular
  • Table 5-9 Selected New Innovative Spice Product s Brand Introductions: January 2005-April July 2006

Appendix: Addresses of Selected Marketers