Abstract
Report Methodology
The information in Cookies in the U.S. is based on both primary and secondary
research. Primary research involved on-site examination of the retail milieu,
interviews with marketing, public relations and industry analysts within the
food market and consultants to the industry. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. Packaged Facts has derived mass merchandiser
sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking
data. Figures provided on national consumer advertising expenditures are based
primarily on data compiled by TNS Media Intelligence U.S., the leading
provider of strategic advertising and marketing communications intelligence.
The analysis of consumer demographics derives from Simmons Market Research
Bureau survey data for fall 2005 (adult and kids/teens). New product
information is gathered via literature research, personal interviews and data
compiled by ProductScan, a service of Datamonitor.
The report looks at every segment of the cookie market, examining trends for
growth and projecting sales of products through 2010. It analyzes consumer
demographics and their current and projected impact on sales of cookies. It
provides up-to-date competitive profiles of marketers of cookies and discusses
the influence of demographic trends as a driver of retail trends. The report
also spotlights new products and current distribution trends, and offers
readers trends and marketing opportunities within the food industry.
What You'll Get in this Report
Cookies in the U.S. makes important predictions and recommendations regarding
the future of this market, and pinpoints ways current and prospective
marketers can capitalize on current trends and spearhead new ones. No other
market research report provides both the comprehensive analysis and extensive
data that Cookies in the U.S. offers. The report addresses the following
segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream food marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Attitudes and Behaviors (of consumers)
- The Products
- Trends and Opportunities
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