Abstract
A market resurges - big time! - to $1.9 billion in 2006. A few years ago, it
looked as though ethnic haircare, skincare, and makeup products were
dinosaurs, as people of color - along with everyone else - tried upscale
general-market versions sold through prestige outlets such as department
stores, and "pop-prestige" outlets such as Sephora. Now better value has
become key again, and major HBC marketers and mass retailers are taking full
advantage... This latest edition of Packaged Facts' Ethnic Hair, Beauty and
Cosmetics Products in the U.S. report thoroughly analyzes the rebound of
beauty products for African Americans, as well as the still-budding potential
of such products for Hispanics and Asians. Sales-and-growth patterns are
covered, as well as marketplace and product trends. Ample Simmons demographic
data are presented. Competitive strategies of Alberto-Culver, L' Oreal, P & G,
and others are discussed.
Report Methodology
The information in Ethnic Hair, Beauty and Cosmetics Products in the U.S. is
based on both primary and secondary research. Primary research involved
on-site examination of the retail milieu, interviews with marketing, public
relations and industry analysts within the personal care market and
consultants to the industry. Market size data was derived from Information
Resources, Inc. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature. New
product information is gathered via literature research, personal interviews
and data compiled by ProductScan, a service of Marketing Intelligence Service
Ltd. Consumer information was derived from Simmons Market Research Bureau,
spring 2006 National Consumer Survey.
What You' ll Get in this Report
Ethnic Hair, Beauty and Cosmetics Products in the U.S. makes important
predictions and recommendations regarding the future of this market, and
pinpoints ways current and prospective marketers can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that Ethnic Hair, Beauty and
Cosmetics Products in the U.S. offers. The report addresses the following
segments:
- The Market (including market size and composition, and projected
market growth)
- The Marketers (including discussions of specific marketer brand and
market shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail and Internet Strategies
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the ethnic HBC industry, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for ethnic HBC products, as well as projected sales and trends through
2010. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for natural care products
based on Simmons data.
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