The U.S. Market for Cultured Dairy Products

Abstract

In recent years, the overall refrigerated cultured dairy products market, that includes cultured fluid, non-drinkable yogurt, and other non-pourable cultured dairy, has seen significant growth in the past few years, led by probiotics and smoothies. Dairy' s healthful halo and the increased popularity of organic foods had been a driving factor in the overall category' s expansion. This updated Packaged Facts report, Cultured Dairy Products in the U.S., takes an in-depth look at these major trends that will continue to spur this market to $15.4 billion by 2010.

However, the prospects for future category growth are not completely cut and dried, as indicated by a recent slowing of sales, changing consumer preferences, and new products displacing old. The underperforming categories, such as cottage cheese and buttermilk, will need to innovate to become relevant to consumers.

Cultured Dairy Products in the U.S. provides details on the entire U.S. market with breakdowns by category and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of buying preferences and psychographic preferences for most products. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2010.

This report is a must have resource for anyone involved in the dairy industry, cultured dairy products, or anyone thinking of entering it.

Report Methodology

The information in Cultured Dairy Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the dairy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2005. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor.

The report looks at every segment of the cultured dairy products market, examining trends for growth and projecting sales of products through 2010. It analyzes consumer demographics and their current and projected impact on sales of yogurt, yogurt drinks, sour cream, cottage cheese and related products. It provides up-to-date competitive profiles of marketers of cultured dairy products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.