Abstract
Trends in Organic Lawn and Garden Products, new from Packaged Facts, presents
a comprehensive overview of the rapidly expanding organic sector of the
overall lawn and garden (L&G) market. It examines this sector from three
interrelated perspectives, analyzing trends in terms of context, concepts, and
content. To elaborate:
- The first perspective places the term "organic" in context, defining it as
distinct from the term "conventional" and attaching it to an alternative
market universe of "green" and "eco-friendly" products.
- The second perspective explores the various organic concepts relating to
lawn care and gardening that have developed, each taking different approaches
to an underlying "organic paradigm."
- The third, content-oriented perspective looks specifically at trends in
organic L&G products, with a focus on marketers and brands.
Note that this study also covers trends in media/promotion,
education/awareness, community programs, lawn care operators, retailing, and
consumer acceptance.
In terms of product categories, the primary focus of this study is on what is
known in the overall lawn and garden market as "L&G supplies." The L&G
supplies category comprises two product segments: fertilizers/growth media
(F/GM); and pesticides (insecticides, herbicides, and fungicides).
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