Trends in Natural and Organic Lawn and Garden Supplies

Table of Contents

Chapter 1 Introduction

• Organic L&G in Context
• Perspectives and Focus
• Recent Rapid Growth in Organic L&G
• Green Markets Are Hot
• Table 1-1 Selected List of Emerging Green Market Product Categories
• Green Markets vs. Conventional Markets
• The Organic Paradigm
• The Conventional Paradigm
• Conflicting Models: Biological vs. Mechanical

Chapter 2 Organic Products

• Organic Growing: Historical Background
  • Organic Growth Philosophy a Reaction to Synthetic Success
  • Clashing Formulas: Feed the Plant or the Soil?
  • Organic Pioneers: Howard, Steiner, Rodale
  • The Environmental Movement
  • The "Back-to-the-Land" Movement
  • Baby Boomers and Health
• Organic Growing: Principles, Methods, and Ingredients
  • Positive and Negative Principles/Commandments
  • Positive Principle: Create Healthy Soil
  • Organic Credo: Organic Soil Superior to Synthetic Soil
  • Note on Nutrients
  • Compost
  • Compost Ingredients
  • Table 2-1. Common Materials Used In Compost
  • Table 2-2 Materials Not To Be Used In Compost
  • Compost Accelerators
  • Organic Fertilizers
  • The Traditional Organic Fertilizer: Manure
  • Table 2-3 Types of Fertilizer Manure
  • Organic Fertilizer Ingredients
  • Table 2-4. Selected Natural/Organic Fertilizer Ingredients
  • Soil Testing and pH Balance
  • Soil Conditioners
  • Bio-Stimulants
  • Hydroponic/Aeroponic Nutrients
  • Negative Principle: Absolutely No Synthetics-Especially Pesticides
  • Disease Claims
  • Table 2-5 Diseases/Conditions Associated with Chronic Exposure to Synthetic Pesticides
  • Pesticides: A Brief History
  • Organic Pest Control: Physical Approaches
  • Organic Chemical Approaches
  • Organic Pesticide Ingredients
  • Table 2-6 Organic Pesticide Ingredients: By Product Type
  • High-Tech Organic Pesticides
  • IPM vs. Organic Pest Control

Chapter 3 Marketers and Product Trends

• The Marketers
• Large and Mid-Sized Marketers
• Specialists
• Commercial vs. Consumer Marketers
• Organic F/GM Pioneers: Espoma and Fertrell
• Organic Pesticide Pioneers: Bonide and Green Light
• New Generation Marketers
• North Country Organics
• Monterey Lawn and Garden Products
• Woodstream Corp.
• American Agritech
• Other Organic Marketers
• Scotts Enters Organics
• Table 3-1 Selected List of Marketers and Brands of Organic Fertilizer/Growth Media (F/GM) and Organic Pesticide Products: By Product Type (2006)

• Product Trends
  • Overview
  • Compost Products
  • Table 3-2 Selected Marketers of Compost
  • Organic Fertilizer Products
  • Table 3-3 Selected Marketers of Organic Fertilizers
  • Fish-Based Products
  • Fish-Based Products
  • Table 3-4 Selected Marketers of Fish-Based F/GM Products
  • Kelp/Seaweed Products
  • Table 3-5 Selected Marketers of Kelp/Seaweed Products
  • Mineral Products
  • Table 3-6 Selected Marketers of Mineral F/GM Products
  • Vermiculture Products
  • Table 3-7 Selected Marketers of Vermiculture-Based F/GM Products
  • Compost Tea
  • Table 3-8 Selected Marketers of Compost Tea
  • Microbial Products
  • Table 3-9 Selected Marketers of Microbial F/GM Products
  • Humates
  • Table 3-10 Selected Marketers of Humates
  • Mycorrhizal Products
  • Coconut-Based Products
  • Table 3-11 Selected Marketers of Coconut-Based F/GM Products
  • Guano Products
  • Gardening Kits
  • Organic Pesticide Products
  • Table 3-12 Selected Marketers of Organic Pesticides
  • Neem Products
  • Table 3-13 Selected Marketers of Neem Products
  • Corn Gluten
  • Garlic Products
  • Nematode Products
  • Spinosad

Chapter 4 General Trends

• General Organic L&G Trends
  • Organic Lawn Trends
  • Overview
  • Preparing for an Organic Lawn
  • Trendy Fertilizer Blend
  • Corn Gluten and Hydrolysate
  • Problems and Promise
  • Lawns into Gardens
  • Prairie Lawns
• Organic Garden Trends
  • Overview
  • The Earthkind System
  • Lasagna Gardening
  • Deterrent Gardening
  • Container Gardening
  • Xeriscaping
  • Rain Gardening
  • Hydroponics
  • Aeroponics
  • Organic Applications Beyond Normal L&G Concepts
  • Media/Promotion Trends
  • No Trade Magazine or Trade Association
  • OMRI and OTA
  • Scattering of Media: Magazines
  • Newspapers
  • Radio and TV
  • Trade Shows/Consumer Expos
  • Education Trends
  • Classes, Lectures, Seminars, Workshops
  • Networks/Associations
  • Activist Groups
  • Schools: Middle School and High School Programs
  • University Programs
  • Specialty Schools and Cooking Schools
  • Subsistence Education
  • Alternative Consciousness-Raising Institutions Arising
  • Community/Business Program Trends
  • Composting Programs
  • Business Programs
  • Local Programs
  • Lawn Care Operator Trends
  • Center of the Storm
  • Threats to Status Quo
  • Table 4-1. National Coalition for Pesticide-Free Lawns: Steering Committee Organizations
  • Reactive and Proactive Approaches
  • LCO Organic Ingredients
  • Focus: Westchester County, NY
  • San Francisco' s Green Business Program
  • Retail Trends
  • L&G Organic Specialty Stores
  • E-Commerce Websites
  • Table 4-2 Selected List of Specialty Organic L&G Retailers
  • A Protest Against Home Depot and Lowe' s
• Consumer Trends
  • Surge in Organic L&G Popularity
  • Note on Simmons Survey
  • Compost and Organic Insecticide Purchasers
  • Table 4-3 Consumer Gardening Habits: Use of Conventional Insecticides vs. Organic Products and Compost
  • Interest in Environmental Causes Correlates to Purchases
  • Table 4-4 Use of Conventional Insecticides vs. Organic Products, by Consumer Activities and Attitudes
  • Untapped Reservoir of Consumer Demand
  • Or Is There?
  • Figure 4-2 Percentage of Consumers Who Garden, Use Insecticides, Organic Insecticides, 2004-2006

Chapter 5 Market Performance and Prospects

• Organic L&G Sales Assessment
• Determining Growth Rates
• Table 5-1
• Estimated U.S. Retail Sales of Organic Lawn and Garden Products, 2002-2006 (millions of dollars)
• Organic Product Sales Trends: F/GM vs. Pesticides
• Organic L&G Projections
• Table 5-2 Projected U.S. Retail Sales of Organic Lawn and Garden Products 2007-2011 (millions of dollars)
• Factors in Future Growth
  • Overview
  • Demographics
  • The Economy and Housing
  • Peak Oil and Climate Change
  • Internal Market Factor
  • Positive Outlook