Abstract
In recent years, certain segments of the hair care market were having the
equivalent of a bad hair day. Colorants, hair spray, perms/relaxers and hair
growth have struggled since 2001, but the future looks better, with most of
the struggling segments seeing improvements through 2010 - except for hair
growth, which will continue to see fall out.
According to the new Packaged Facts report, Hair Care Products in the U.S.,
the total hair care market is expected to grow at a CAGR of 2.4% through 2010
reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair
spray, which may have finally lost its historical baggage, are expected to
lead the charge.
Driving this fragmented market is the blurring of prestige and mass.
Increasingly, higher-end products, such as organic, salon or
professional-influenced, and cosmeceutical brands are found in a wider range
of channels - all with higher premium pricing for smaller volume products. The
simple benefit for manufacturers, retailers, and the marketplace is in selling
prestige-style smaller volume products at higher prices, allowing higher
profits margins for all.
Hair Care Products in the U.S. includes industry data on market size, share,
segments and strategies; profiles of major players and the competitive
landscape; retail and distribution channels; advertising and promotion;
innovations, trends and forecasting; and consumer usage demographics. Products
covered include shampoos, conditioners, styling products, colorants,
permanents, relaxers, growth products, and accessories
Report Methodology
The information in Hair Care Products in the U.S. is based on both primary and
secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the personal care market and consultants to the industry.
Market size data was derived from Information Resources, Inc. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Datamonitor. Consumer information was derived from Simmons Market
Research Bureau, spring 2006 National Consumer Survey.
What You' ll Get in this Report
Hair Care Products in the U.S. makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that Hair Care Products in the U.S. offers. The report
addresses the following segments:
- The Market (including market size and composition, and projected
market growth)
- The Marketers (including discussions of specific marketer brand and
market shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail Strategies
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the hair care industry, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for hair care products, as well as projected sales and trends through
2010. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for hair care products based
on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for hair care products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for hair care products.
- Advertising agencies working with clients in the hair care industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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