Breakfast in the Foodservice Market

Table of Contents

Chapter 1 The Market

• Table 1-1 Foodservice Traffic by Daypart, 2005
  • Table of Abbreviations
• The Breakfast-Daypart Consumer
  • Table 1- 2 Where Consumers Ate Breakfast, 2005
  • Table 1- 3 Where Consumers Buy Breakfast on the Go, 2006
  • Table 1- 4 Where Consumers Bought Breakfast on the Go in 2005
• What' s for Breakfast? The Breakfast Menu in Foodservice
  • Table 2- 1 New Breakfast Menu Item Introductions, 2005-2006
  • Table 1- 5 Foods Most Often Menued at Breakfast by Commercial and Noncommercial Foodservice Operators, 2005
  • Beverages
    • Table 1- 6 Americans Who Drink Coffee with Breakfast, 1990 Compared with 2006
    • Table 1- 7 Leading Specialty Coffees Menued at Breakfast by Major Chains, 2004
  • Handheld Foods
  • Cereal
  • Healthy Eating at Breakfast
    • Table 1- 8 Nutrition and Health Properties of Popular Breakfast Foods and Beverages
• Factors to Future Growth
  • Finding the Growth Factor in the Breakfast Daypart
  • Quick-Service Restaurants (QSRs)
    • Table 1- 9 Change in Food Service Dayparts Traffic, 2001 and 2005
  • Institutional Foodservice
  • Breakfast-Concept Chains
  • Convenience Stores
  • Food Retailers
  • Fine Dining and Lodging
  • Catering
  • Trends to Watch
    • Table 1-10 Projected Growth in U.S. Breakfast Food Service Market, 2006-2015

Chapter 2 The Marketers

• Quick-Service Restaurants (QSRs)
  • McDonald' s
  • Wendy' s
  • Burger King
  • Subway
  • Chick-fil-A
  • Sonic
  • Carl' s Jr.
  • Hardee' s
  • Quizno' s Subs
  • Bojangles' Famous Chicken ' n' Biscuits
  • Jack in the Box
  • Coffeehouses and Other Beverage Chains
    • Starbucks
    • Standard & Pours, Dallas TX
    • Tully' s
    • Lavazza
  • Doughnut Shops
    • Dunkin' Doughnuts
    • Krispy Kreme
  • Institutional/Noncommercial Food Service
    • Public Schools
      • Table 2- 1 School Breakfast Program Participation Rates in Schools that Offer Lunch, By Selected States, 2005
      • Table 2- 2 States with Largest Increases in Number of Children Receiving Federally Funded Breakfast, 2004-2005
      • Table 2- 3 Federal Funding Foregone by States for School Breakfast Programs, Academic Year 2004-2005
  • Colleges and Universities
  • Healthcare Facilities
• Themed Chains and Outlets
  • Del Taco
  • Pizzerias
  • Happy Joe' s Pizza & Ice Cream
  • Papa John' s
  • California Pizza Kitchen
  • Breakfast-Concept Chains
    • Table 2- 4 New Cereal Product Introductions Worldwide, 2003-2005
  • First Watch
  • The Egg & I
  • Good Egg Restaurants
  • Eggs Up Grill
  • Peach' s Rise and Dine
  • Orange
  • Cereality Cereal Bar & Cafe
• Family Dining, Grill-Buffets and Steakhouses
  • Bob Evans Farms and Mimi' s
  • Big Boy
  • IHOP (International House of Pancakes)
  • Waffle House
  • Denny' s
  • Golden Corral
  • Country Kitchen
  • Cracker Barrel Old Country Store
  • Flying Biscuit Cafe
  • Elmer' s Breakfast-Lunch-Dinner
  • Food Retailers: Grocery Stores, Supercenters and Gourmet Food Stores
• Convenience Stores
  • Table 2- 5 Foodservice Equipment in Convenience Stores, 2003 and 2005
  • Table 2- 6 Foodservice Features in Convenience Stores, 2004 and 2005
  • ExxonMobil
  • Bakery and Market Cafes and Bagelries
  • Panera Bread
  • Einstein' s Bagels
  • Au Bon Pain
  • Corner Bakery Cafe
  • Jazzman' s Cafe
  • Lodging and Fine Dining

Chapter 3 Suppliers and Supplies

• Eggs
  • Table 3-1 Selected New Breakfast Product Introductions, 2005-2006
  • Table 3-1 cont. Selected New Breakfast Product Introductions, 2005-2006
  • Table 3-2 U.S. Population, Egg Production and Consumption
  • Table 3-3 Egg Use in Foodservice, by Product Type in Pounds and Percent of Volume, 2004
  • Table 3-4 Egg Use in Foodservice, by Market Sector (Commercial or Noncommercial), 2004
  • Table 3-5 Shell Egg and Overall Egg Product Use in Foodservice, by Major Commercial Market Segments, 2004
  • Table 3-6 Egg Consumption, Percentage of Volume by Weight in Commercial Foodservice, by Category and Product Type, 2004
• Breakfast Meats
  • Table 3-7 Foodservice Cuisines Menuing Sausage, 2005 Compared with 2000
• Coffee and Tea
  • Table 3-8a Imports for Consumption to U.S., Coffee and Coffee Products, and Tea, Mate and Herbal Teas, 2001-2005, value in $ (thousands)
  • Table 3-8b Imports for Consumption to U.S., Coffee and Coffee Products, and Tea, Mate and Herbal Teas, 2001-2005, value in $ (thousands)
  • Table 3-9 Percent of Adult Americans Who Drank Specialty Coffees, 2001-2005
  • Table 3-10 What Adult Consumers Value in Coffeehouses, by Percent of Respondents, 2005
  • Table 3-11 U.S. Coffee Sales by Market Segment, 2005
  • Table 3-12 Coffeehouse Market Segmentation by Chains and Independents, 2005
  • Table 3-13 Estimated Number of Coffee Retail Operating Units, 1990-2005
• Suppliers- Foodservice Equipment and Packaging
  • Table 3-14 Selected New Foodservice Equipment Introductions 2005-2006

Chapter 4 The Consumer

• Table 4- 1 Demographic Profile of the Breakfast Customer, 2006
  • Table 4- 2 Distribution of Men and Women Dining in Food Service Establishments, by Daypart, 2006
  • Table 4- 3 Drive-thru, Eat-in and Carry out in the Breakfast Daypart at QSR Chains, 2006
  • Table 4- 4 When Do Consumers Buy Breakfast at a QSR, % by Day of Week
  • Table 4- 5 The Breakfast Consumer in Family Restaurants and Steak Houses, 2004-2006
  • Table 4- 6 The Breakfast Consumer in Fast Food and Drive-In Restaurants, 2004-2006
  • Capturing the Breakfast Consumer
  • The Generation "M" Breakfast Consumer
    • Table 4- 7 Most Popular Breakfast Foods and Beverages Among 18-24 year olds, 2005: College Students and Commercial Foodservice Customers, by Percentage of Orders
  • Highways, Office Cubicles and Construction Sites: Selling to the Mainstream Adult Consumer
  • Easy Living: Retired and Older Adults as Breakfast Customers

Appendix Selected Sources