Abstract
"Conscientious consumerism" is on the rise as more marketers, retailers, and
consumers realize that their actions have ethical, social, and environmental
consequences. Consumers increasingly are shopping with their conscience, say
experts, who note the rapid growth in sales of organic, local, humane, Fair
Trade, and eco-friendly goods. The strong growth of ethical grocery products
is all the more significant when contrasted with the relatively flat market
for conventional groceries. Yet, critics worry that as "green" becomes
mainstream, these products' very popularity and the entry of Big Business are
diluting the movement' s original ideals. Conscientious Consumerism and
Corporate Responsibility: The Market and Trends for Ethical Products in Food
and Beverage, Personal Care and Household Items, an all-new report from
Packaged Facts, explores three critical grocery areas: food and beverages,
household products, and personal care products. Containing case histories of
trend-setting players, from Ben & Jerry' s to The Body Shop (recently acquired
by L' Oréal)-from Method Products to Wal-Mart, the report identifies key
issues and trends affecting the marketplace. Sales growth is reviewed for the
past five years and projected through 2011. Also examined are market size and
composition, mergers and acquisitions, marketer and brand growth, government
regulations and certifying organizations, new product introductions, retail
trends, eco-conscious demographic profiles, and international trends.
The report also takes a look at international trends and the ethical issues
that are important to consumers and companies abroad.
The information in Conscientious Consumerism and Corporate Responsibility: The
Market and Trends for Ethical Products in Food and Beverage, Personal Care and
Household Items is based on both primary and secondary research. Primary
research involved on-site examination of the retail milieu, interviews with
marketing, public relations and industry analysts within the beverage market
and consultants to the industry. Market size data was derived from Information
Resources, Inc. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature. New
product information is gathered via literature research, personal interviews
and data compiled by ProductScan, a service of Datamonitor. Consumer
information was derived from Simmons Market Research Bureau, spring 2006
National Consumer Survey.
What You' ll Get in this Report
Conscientious Consumerism and Corporate Responsibility: The Market and Trends
for Ethical Products in Food and Beverage, Personal Care and Household Items
makes important predictions and recommendations regarding the future of this
market, and pinpoints ways current and prospective marketers can capitalize on
current trends and spearhead new ones. No other market research report
provides both the comprehensive analysis and extensive data that Conscientious
Consumerism and Corporate Responsibility: The Market and Trends for Ethical
Products in Food and Beverage, Personal Care and Household Items offers. The
report addresses the following segments:
- Executive Overview (including market size and composition, and
projected market growth, competitive and retail trends)
- The Food and Beverage Segment (including market trends and outlook,
competitive and consumer profiles, case studies and new product and marketing
trends)
- The Personal Care Segment (including market trends and outlook,
competitive and consumer profiles, case studies and new product and marketing
trends)
- The Household Products Segment (including market trends and
outlook, competitive and consumer profiles, case studies and new product and
marketing trends)
- International Trends
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already positioned as "socially responsible,", or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for ethical products, as well as projected sales and trends through
2011. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the ethical consumer on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for ethical products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for ethical products.
- Advertising agencies working with clients in the consumer goods
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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