Abstract
Many Americans love breakfast and say it' s their favorite meal: the only
repast of the day that has its own distinctive menu items, characterized by
lots of proteins and carbohydrates, some fruits and juices, and hardly any
vegetables other than the potato. Competition in the morning daypart is, and
is likely to remain, ferocious. Because it is growing when traffic in the
evening and late-night dayparts are in a decline, and lunch has grown less
than one per cent since 2001, all foodservice marketers are seeking ways to
distinguish themselves from competitors in this daypart. Some marketers have
done this by introducing new concepts; others with new menu or product
introductions.
The Revolution in Dayparts: Breakfast in the Foodservice Market, new from
Packaged Facts, examines not only the current and forecast size of the
foodservice breakfast market but also the role of breakfast in commercial and
non-commercial foodservice outlets with a focus on trends driving sales as
well as trends influencing the kinds of food offered.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed consultations with industry experts and
on-site examinations of the foodservice sector.
Secondary research entailed gathering data from relevant trade, business,
government, and company sources, as well as other proprietary data supplied by
Simmons Market Research Bureau, Inc., a demographics specialist that semi
annually surveys tens of thousands of adults on their purchasing habits.
What You' ll Get in this Report
Breakfast in the Foodservice Market makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that Breakfast in the Foodservice
Market offers. The report addresses the following segments:
- The Market (including market size and composition, and projected
market growth)
- The Marketers (including discussions of specific marketer brand and
market shares)
- The Consumer (who' s buying what, and where)
- Trends and Opportunities
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