Abstract
Gauging 2006 sales at approximately $20 billion through all channels,
including mass-market, health/natural, Wal-Mart, and warehouse clubs,
Functional, Fortified and Inherently Healthy Foods and Beverages: The New U.S.
“Phood” Market, a fully updated Packaged Facts report, covers
functional foods and beverages with medically beneficial ingredients-also
known as “phoods” and “bepherages.” Considering health
and wellness as a top criterion driving consumer food choices, the report
examines the full spectrum of packaged foods and beverages that provide a
positive pharmaceutical benefit beyond basic nutrition, including products
that are “inherently healthy” (e.g., oatmeal, whole-grain breads,
cranberry juice, nuts), fortified foods (e.g., orange juice with plant
sterols), and “designer” foods (e.g., soy protein bars, smart
spreads).
It analyzes competitive trends and pinpoints opportunities for current and
prospective marketers, including government regulation of food and beverage
health claims, the development and use of key nutrients in the market, the
impact of the obesity epidemic in the U.S. on consumer food choices, chances
to capitalize on the new Food Guide Pyramid, and the ongoing trend toward more
balanced “eating for health.” The two broad classifications-phoods
and bepherages-are quantified to the marketer/brand share level by Information
Resources, Inc. InfoScan data and further substantiated by extensive
qualitative analysis. The report also documents market size and composition as
well as marketing, new product, and retail trends, with sales forecasts
through 2011. It provides detailed consumer profiles of key demographics,
based on Spring 2006 Simmons Market Research Bureau data, with detailed
breakouts by gender, race/ethnicity, and household composition.
Report Methodology
The information in Functional, Fortified and Inherently Healthy Foods and
Beverages: The New U.S. “Phood” Market is based on both primary
and secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Market size
data was derived from Information Resources, Inc. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Datamonitor. Consumer behavior patterns and data were derived from
Simmons Market Research Bureau' s National Consumer Survey for Spring 2006.
What You' ll Get in this Report Functional, Fortified and Inherently
Healthy Foods and Beverages: The New U.S. “Phood” Market makes
important predictions and recommendations regarding the future of this market,
and pinpoints ways current and prospective marketers can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that Functional, Fortified and
Inherently Healthy Foods and Beverages: The New U.S. “Phood”
Market offers.
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market
for functional and fortified foods, as well as projected sales and trends
through 2012. Contributing to that understanding will be a complete analysis
of sales data, and a detailed discussion of the functional and fortified food
consumer based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for functional foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for functional foods and beverages.
- Advertising agencies working with clients in the food industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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