Abstract
The third edition Packaged Facts report, Foot Care Products in the U.S., is an
analysis of the various brands and marketers, key issues and trends, and
marketing dynamics within the OTC mass market foot care medication and device
industry. This formerly flat-footed market has hit its stride. In 2006, foot
care market sales increased for the first time in several years, with a 5.7%
rise in dollar sales and a 3.5% bump in volume sales over the level seen in
2005.
Several factors have converged to drive this growth. Consumer interest in
private-label products; a large Baby Boomer population with associated aches
and pains of aging; clinical product innovations to serve the needs of
diabetics and alternately, spa-like product innovations to serve consumers
interested in pampering their feet will continue to push the market forward to
an estimated $900 million by 2011. The market may reach even greater heights
if the players step up their advertising and promotional budgets.
This report covers the sale of foot care products through channels covered by
Information Resources, Inc., including private label, and provides a growth
estimates for overall market. Topics covered also include: Trends and Factors
to Growth that will drive the market; an overview of new product innovation,
advertising spend, and current promotional activity; profiles of top
marketers; and a consumer usage and psychographic analysis.
Plus, you’ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the foot care industry, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for foot care products, as well as projected sales and trends through
2011. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for foot care products based
on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for foot care products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for foot care products.
- Advertising agencies working with clients in the personal care industry
understand the product buyer to develop messages and images that compel
consumers to purchase foot care products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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