Abstract
Pet Food Packaging and Convenience Products, an all-new Packaged Facts report,
surveys innovative pet convenience products in the food arena, examining both
the products themselves and what' s driving their popularity, providing case
histories illustrating key trends in product development and marketing. The
report has a particular focus on new packaging types and technologies
(single-serve, pouch, resealable, easy-open, easy-carry, etc.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include Pet
Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet
Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends:
Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet
Market.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed attendance at industry trade shows;
informal interviews with members of the trade; and an on-site examination of
the retail milieu, including mass-market outlets, pet specialty shops, and
veterinary clinics. Secondary research included extensive Internet canvassing
and research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data
for tracked mass-market retailers (supermarkets, drugstores, and mass
merchandisers other than Wal-Mart), independent pet store sales-tracking
surveys, reported revenues of marketers and retailers, and figures appearing
in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed data from
Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) spring 2006 consumer survey, which is based on approximately
30,000 respondents
What You' ll Get in this Report
Pet Food Packaging and Convenience Products offers unique perspective on this
burgeoning market. No other market research report provides the analysis and
trends coverage that this report offers. Plus, you' ll benefit from extensive
data, presented in easy-to-read and practical charts, tables and graphs.
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