Abstract
Antioxidants have been around forever, but the attention they are generating
now make them seem as if they just burst onto the health and wellness scene.
These substances occur naturally in a vast number of foods and botanicals, and
they are also used in a soaring number of processed foods, beverages,
cosmetics, and personal care products. Unlike studies performed on many
substances that make health-related claims, the research into antioxidants'
ability to prevent disease and slow aging is almost overwhelmingly positive.
However, while a growing number of consumers make the association between
antioxidants and health, most don' t really understand the mechanism by which
these compounds work, and consumers are frequently mistaken about which
products actually contain them. Consumer education is definitely a must if
this market is to continue to expand and live up to its early promise.
Products Covered
Antioxidants: Nature Meets Science for Anti-Aging Solutions looks at foods &
beverages, supplements and cosmetics & toiletries marketed as containing
antioxidants. It looks at the market size and trends for antioxidants in each
of the product categories in addition to presenting a balanced discussion of
the media buzz hyping or dismissing the role of antioxidants in the three
product categories. Selected companies are profiled for further information on
this emerging market.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed in-depth, on-site examinations of
supermarkets, drug stores, mass merchandisers, convenience stores (c-stores),
health/natural foods stores, specialty stores, and club stores. Interviews
were conducted to obtain information on new product and packaging trends,
marketing programs, and technological breakthroughs. Secondary research
entailed data gathering from relevant sources. Included were consumer and
industry publications, newspapers, government reports, financial reports,
company literature, and corporate annual reports.
How You Will Benefit from this Report
If your company is interested in joining the antioxidant bandwagon, you will
find Antioxidants: Nature Meets Science for Anti-Aging Solutions invaluable,
as it provides a comprehensive package of information and insight about
antioxidant-containing foods & beverages, supplements and toiletries &
cosmetics not offered in any other single source. Contributing to that
understanding will be a complete analysis of data from published and trade
sources, and an examination of the consumer and nutrition trends that are
affecting this market.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for foods & beverages, supplements and toiletries & cosmetics
marketing antioxidant benefits.
- Research and development professionals stay on top of competitor
initiatives and explore demand for products with antioxidants.
- Advertising agencies to develop messages and images that compel consumers
to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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