Abstract
Stress is the #1 health concern for Americans, and women especially say that
stress has an impact on their lives. As consumers look for ways to relax and
rejuvenate, they are increasingly turning to personal therapy sensory devices
for affordable stress relief within the comforts of home. This market covers
electronic, non-prescription, personal use devices that stimulate the senses
and offer therapeutic, as well as emotional benefits; for example, air
quality, aromatherapy, heat therapy, light and color therapy, sound therapy
and massage therapy devices (excluding vibrators intended for sexual use).
Packaged Facts conservatively estimates that U.S. retail sales of personal
therapy sensory devices topped $1 billion in 2006, a four percent gain over
2005.
More Americans are jumping into the driver' s seat when it comes to their
health for a number of reasons: Aging Baby Boomers are trying to stay active,
the cost of conventional health care is skyrocketing, acceptance of
complementary and alternative medicines is growing and health-related
information is increasingly accessible via the Internet. Personal therapy
sensory devices dovetail with these needs by offering a relatively affordable
and convenient remedy for the savvy consumer. As retailers introduce pricier
quasi-medical products to meet growing consumer interest in self-administered
treatment, along with more upscale products for consumers who want to bring
the spa experience home, Packaged Facts expects the market for personal
therapy sensory devices to grow to $1.2 billion by 2011.
Personal Therapy Sensory Devices: Americans Get Their Electronic Om On
contains comprehensive data on the U.S. market for personal therapy sensory
devices, including historical (2002-2006) and forecast (2007-2011) retail
sales data. The report discusses key trends affecting the marketplace, trends
driving growth and consumer demographics. In addition, the report profiles
major marketers.
Report Methodology The information in Personal Therapy Sensory Devices:
Americans Get Their Electronic Om On is based on primary and secondary
research. Primary research entailed consultation with industry sources and
on-site examination of the retail environment. Secondary research entailed
gathering data from relevant business sources, including: trade publications
and newsletters; government data; current articles in newspapers and trade and
consumer magazines; information from industry and non-governmental
associations such as the Association of Home Appliance Manufacturers; annual
reports, 10Ks and other financial releases from public companies; and other
related Packaged Facts reports.
What You' ll Get in This Report Personal Therapy Sensory Devices: Americans Get
Their Electronic Om On makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective players can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that Personal Therapy Sensory Devices: Americans Get Their
Electronic Om On offers. Plus, you' ll benefit from extensive data, presented
in easy-to-read and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the personal therapy sensory
device market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market for personal therapy sensory devices, as well as
projected markets and trends through 2011.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for personal therapy sensory devices.
- Research and development professionals stay on top of competitor
initiatives and explore demand for personal therapy sensory devices.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy personal therapy sensory devices.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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