Abstract
It used to be so simple: Natural and organic HBC brands were pure and
healthful, poorly packaged and marketed -- no danger to anybody. But during
2002-2006, retail sales soared to $6 billion; by 2012, that figure could be $8
billion. Now, as natural HBC brand management becomes more sophisticated; as
traditional differences between mass retail and natural food/HBC channels
melt; and as the natural products themselves are reformulated to please
mainstream America, things are getting complicated -- yet the opportunities
are hotter than ever...
This third edition of Packaged Facts' best-selling guide to the natural HBC
arena, Natural and Organic Personal Care Products in the U.S., portrays its
rapidly morphing dynamics: Separate chapters on skincare, haircare, oral care,
and color cosmetics present historical and future dollar patterns, together
with Packaged Facts' trusted in-depth analysis. Extensive Simmons demographic
data are also included. And the battle strategies of Burt' s Bees,
Colgate/Tom' s of Maine, Hain Celestial, Weleda, and others are detailed.
Report Methodology
The information in Natural and Organic Personal Care Products in the U.S., 3rd
Edition, is based on both primary and secondary research. Primary research
involved on-site examination of the retail milieu, interviews with marketing,
public relations and industry analysts within the personal care market and
consultants to the industry. Market size data was derived from Information
Resources, Inc. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature. New
product information is gathered via literature research, personal interviews
and data compiled by ProductScan, a service of Datamonitor. Consumer
information was derived from Simmons Market Research Bureau, fall 2006
National Consumer Survey.
What You' ll Get in this Report,
Natural and Organic Personal Care Products in the U.S., 3rd Edition, makes
important predictions and recommendations regarding the future of this market,
and pinpoints ways current and prospective marketers can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that Natural and Organic
Personal Care Products in the U.S. offers. The report addresses the following
segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail and Internet Strategies
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the natural/organic care industry, or
is considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for natural personal care products, as well as projected sales and
trends through 2012. Contributing to that understanding will be a complete
analysis of sales data, and a detailed discussion of the consumer for natural
care products based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for natural and organic personal care products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for natural and organic personal care products.
- Advertising agencies working with clients in the personal care industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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