The U.S. Market for Non-Chocolate Candy

Table of Contents

Chapter 1 Executive Summary

• Scope and Methodology
  • Market Scope
  • Report Methodology
  • Note on Information Resources, Inc. Market Share Data
• Market Size and Growth
  • Consumption of Non-Chocolate Candy is Growing
  • Figure 1-1 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
  • Retail Sales Jump to $8.9 Billion
  • Figure 1-2 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
  • IRI-Tracked Sales Nearing $2 Billion
  • Figure 1-3 IRI-Tracked Sales of Non-Chocolate Candy, 2002-2006 (in million $)
  • Chewy Candy the Largest Segment
  • Table 1-1 IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
  • Figure 1-4 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
  • The Top Marketers
  • Table 1-2 IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers 2002-2006 (in million $)
  • Figure 1-5 Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
  • The Top Branded Products
  • Table 1-3 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
  • Figure 1-6 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
  • Sales Growth to Slow, Reach $10.6 Billion in 2011
  • Figure 1-7 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)
• Growth Factors
  • Health Concerns Shape the Direction of Candy Development
  • Opportunities in Organic
  • Population Shifts
  • Table 1-4 Number of U.S. Population by Age Group, 2000-2010 (in millions)
  • Kid Buying Power Nears $19 Billion
  • The High Impact of Aging Baby Boomers
  • Hispanic Numbers and Influence Growing
  • Legislative and Regulatory Issues
  • Sugar Reform
  • Childhood Obesity
  • School Vending & Candy Taxes
  • Blurring Channels Make Interesting Partners
  • Changing Media Consumption
  • Acquisitions and Mergers Slow
• New Product Trends
  • Upstart Trend: Single Serve
  • Let Me Entertain You: Novelty and Interactive Candy
  • Upscale Indulgence All the Way
  • Think Way Out: Go Eastern
  • Healthier, Functional and Fortified Candies
• The Candy Consumer
  • 25% of Adults Eat Non-Chocolate Candy
  • Figure 1-8 Candy Usage Rates: Overall, Chocolate Candy and Non-Chocolate Candy, 2006 (% of U.S. adults)
  • Starburst the Top Brand at 5.5% Rate
  • 50% of Teens Eat Non-Chocolate Candy
  • Figure 1-9 Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
  • Skittles Is Top Teen Brand at 19% Usage Rate
  • 89% of Kids Eat Non-Chocolate Candy
  • Figure 1-10 Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)

Chapter 2 The Market

• Scope and Methodology
• Market Scope
• Report Methodology

• Market Size and Growth
  • Note on Information Resources, Inc. Market Share Data
  • The Confectionery Industry
  • Table 2-1 NCA Retail Confectionery Sales, 2006 (in million $ and %)
  • Consumption of Non-Chocolate Candy is Growing
  • Figure 2-1 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
  • Figure 2-2 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billion $)
  • Per Capita Consumption Rises to 11.2 Pounds
  • Figure 2-3 U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in pounds)
  • Figure 2-4 U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (wholesale $ value)
  • Retail Sales Jump to $8.9 Billion
  • Figure 2-5 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
  • Figure 2-6 Market Share of Non-Chocolate Candy vs. Chocolate Candy, 2006 (%)
  • IRI-Tracked Sales Nearing $2 Billion
  • Figure 2-7 IRI-Tracked Sales of Non-Chocolate Candy, 2002-2006
  • (in million $)
  • Chewy Candy the Largest Segment
  • Table 2-2 IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
  • Figure 2-8 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
  • Figure 2-9 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2002 (%)
  • Standard Assortment, Non-Chocolates at 83% of Mass Market
  • Table 2-3 IRI-Tracked Sales of Non-Chocolate Seasonal Candy by Holiday 2002-2006 (in million $)
• Marketer and Brand Shares
  • The Top Marketers
  • Table 2-4 IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers 2002-2006 (in million $)
  • Figure 2-10 Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
  • The Top Branded Products
  • Table 2-5 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
  • Figure 2-11 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
  • Private Labels Lead in Dollar Gains
  • Figure 2-12 IRI-Tracked Sales of Private Label Non-Chocolate Candy, 2002-2006 (in million $)
  • Table 2-6 IRI-Tracked Sales of Private Label Non-Chocolate Candy, 2002-2006 (in million $)
  • Hard Candy Drops Hard
  • Table 2-7 IRI-Tracked Sales of Top 10 Hard Candy Marketers, 2002-2006 (in million $)
  • Table 2-8 IRI-Tracked Sales of Top 10 Hard Candy Brands, 2002-2006 (in million $)
  • Hershey Loves Licorice
  • Table 2-9 IRI-Tracked Sales of Top 10 Licorice Marketers, 2002-2006 (in million $)
  • Table 2-10 IRI-Tracked Sales of Top 10 Licorice Brands, 2002-2006 (in million $)
  • MasterFoods Leads Chewy Candies
  • Table 2-11 IRI-Tracked Sales of Top 10 Chewy Candy Marketers, 2002-2006 (in million $)
  • Table 2-12 IRI-Tracked Sales of Top 10 Chewy Candy Brands, 2002-2006 (in million $)
  • Nestlé and Topps Top Novelty
  • Table 2-13 IRI-Tracked Sales of Top 10 Novelty Candy Marketers, 2002-2006 (in million $)
  • Table 2-14 IRI-Tracked Sales of Top 10 Novelty Candy Brands, 2002-2006 (in million $)
  • Wrigley is a Lifesaver in Mints
  • Table 2-15 IRI-Tracked Sales of Top 10 Plain Mints Marketers, 2002-2006 (in million $)
  • Table 2-16 IRI-Tracked Sales of Top 10 Plain Mints Brands, 2002-2006 (in million $)
  • Fragmentation Abounds with Seasonal Candies
  • Table 2-17 IRI-Tracked Sales of Top 10 Easter Candy Marketers, 2002-2006 (in million $)
  • Table 2-18 IRI-Tracked Sales of Top 10 Easter Candy Brands, 2002-2006 (in million $)
  • Table 2-19 IRI-Tracked Sales of Top 10 Halloween Candy Marketers, 2002-2006 (in million $)
  • Table 2-20 IRI-Tracked Sales of Top 10 Halloween Candy Brands, 2002-2006 (in million $)
  • Table 2-21 IRI-Tracked Sales of Top 10 Christmas Candy Marketers, 2002-2006 (in million $)
  • Table 2-22 IRI-Tracked Sales of Top 10 Christmas Candy Brands, 2002-2006 (in million $)
  • Table 2-23 IRI-Tracked Sales of Top 10 Valentine Candy Marketers, 2002-2006 (in million $)
  • Table 2-24 IRI-Tracked Sales of Top 10 Valentine Candy Brands, 2002-2006 (in million $)
  • Table 2-25 IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Marketers, 2002-2006 (in thousand $)
  • Table 2-26 IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Brands, 2002-2006 (in thousand $) Hershey Sees Weak Payday in Nut Candies
  • Table 2-27 IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Marketers, 2002-2006 (in million $)
  • Table 2-28 IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Brands, 2002-2006 (in million $) Wrigley Has a Hit with Sugar-free
  • Table 2-29 IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Marketers, 2002-2006 (in million $)
  • Table 2-30 IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Brands, 2002-2006 (in million $)
• Forecast
  • Sales Growth to Slow, Reach $10.6 Billion in 2011
  • Figure 2-13 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)

Chapter 3

• State of the Candy Nation
• Table 3-1 2006 Confectionary Market (in billion $)
• Health Concerns Shape the Direction of Candy Development
• Population Shifts
• Table 3-2 Size of U.S. Population by Age Group, 2000-2010 (in millions)
• Kid Buying Power Nears $19 Billion
• Parental Attitudes toward Kids' Advertising Vary but Concerns Do Not
• The High Impact of Aging Baby Boomers
• Bon-bons for Boomers
• Hispanic Numbers and Influence Growing
• Table 3-3 Purchasing Power of U.S. Minorities: 1990, 2000, 2005, and 2010 (in billion $)
• Hershey' s Outreach Affective
• Legislative and Regulatory Issues
• Sugar Reform
• Figure 3-1 Employment Contraction in the Confectionery Industry, 1997 & 2004 (# Employees)
• Childhood Obesity
• School Vending & Candy Taxes
• Blurring Channels Make Interesting Partners
• Testing the Waters: Flexibility and Adaptability
• A Future of Shifting Marketing Approaches
• Selected Non-Chocolate Candy 2006 Ad Spend
• Table 3-4 Selected Non-Chocolate Candy Advertising Spends, 2006
• Changing Media Consumption
• Table 3-5 U.S. Advertising Spending on Social Networking Web Sites, 2007
• Altoids Kisses Off The Traditional Plan
• Digital Increasingly Important
• Acquisitions and Mergers Slow
• 2006-2007 M&A Activity

Chapter 4

• 417 New Candy Product Lines in 2006
• Table 4-1 Selected New Non-Chocolate Candy Introductions by Package Tags, 2004 vs. 2006
• Upstart Trends: Single Serve and Organic/Natural
• Let Me Entertain You: Novelty and Interactive Candy
• Upscale Indulgence All the Way
• Think Way Out: Go Eastern
• Healthier, Functional and Fortified Candies
• Candiceuticals?
• Get Your Antioxidants Here
• Omega-3 Fatty Acids' Many Benefits Could It Be Gluten-Free
• Sugar-Free No Longer Bittersweet
• Get The Fat Out
• Super Food Phenomenon
• Table 4-2 Selected Non-Chocolate Candy Flavor Trends by Number of New Product Introduction Package Tags, 2004 vs. 2006

Chapter 5

• Opportunities in Organic
• Chocolate Leadership
• Table 5-1 Organic & Conventional Confectionery Sales, 52-Week Period Ending August 2006 (in million $)
• Increased Efforts and Options to Replace Ingredients With Natural/Organic
• Organic Is Here to Stay
• What Is Organic?
• Easing of Standards Bad for Organic Industry?
• Organic Consumers Are Particular
• Table 5-2 Main Reason Organic Shoppers Buy Organic Food, By Age, 2006
• Table 5-3 Demographic Indicators by Agreement with the Statement: I Shop or Look for Organic/Natural Food, 2006
• Natural/Organic Overlay Adds Healthier Persona
• It' s About More Than Organics
• Beware the Backlash

Chapter 6

• Note on Simmons Market Research Bureau Consumer Data
• 25% of Adults Eat Non-Chocolate Candy
• Figure 6-1 Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2006 (% of U.S. adults)
• Non-Chocolate Candy More Vivid Persona
• Table 6-1 Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate, 2006 (U.S. adults)
• Heavy Usage Index of 209 for Blacks
• Table 6-2 Purchasing Indexes by Demographic Breakout: Consumers of Non-Chocolate Candy vs. Heavy Consumers of Non-Chocolate Candy, 2006 (U.S. adults)
• Fruit/Mint-Flavored vs. Caramel/Nut
• Table 6-3 Purchasing Indexes by Demographic Breakout: Consumers of Fruity/Mint Non-Chocolate Candy vs. Consumers of Caramel/Nut Non-Chocolate Candy, 2006 (U.S. adults)
• Non-Chocolate Consumers Adventurous with Food
• Table 6-4 Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate Candy, 2006 (U.S. adults)

• Brand Demographics
• Starburst the Top Brand at 5.5% Rate
• Table 6-5 Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. adults)
• 38% of Kraft/Nabisco' s Lifesavers Fans Are Heavy Users
• Table 6-6 Percentage of Users Who Are Heavy Users by Non-Chocolate Candy Brand, 2006 (% of U.S. adults)
• Women Index Highest for Kraft/Nabisco' s Creme Savers Brand
• Table 6-7 Purchasing Indexes for Selected Chocolate Candy Brands: By Gender, 2006 (U.S. adults)
• Blacks Post Index of 377 for Sugar Daddy
• Table 6-8 Purchasing Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2006 (U.S. adults)
• The Kid Factor
• Table 6-9 Purchasing Indexes for Selected Chocolate Candy Brands: By Age of Children in Household, 2006 (U.S. adults)
• SweeTarts, Twizzlers Strong in Higher-Income Households
• Table 6-10 Purchasing Indexes for Selected Chocolate Candy Brands: Households With Income Under $50,000 vs. Households With Income of $50,000 or More, 2006 (U.S. adults)

Chapter 7

• Note on Simmons Market Research Bureau Consumer Data
• 50% of Teens Eat Non-Chocolate Candy
• Figure 7-1 Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
• Black Teenagers Represent 20% of Market
• Table 7-1 Teen Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (% of U.S. children age 12-17)
• Table 7-2 Teen Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (U.S. children age 12-17)
• Table 7-3 Teen Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (% of U.S. children age 12-17)
• Table 7-4 Teen Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 12-17 in thousands)
• Skittles Is Top Teen Brand at 19% Usage Rate
• Table 7-5 Teen Usage Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 12-17)
• Table 7-6 Teen Usage Selected Indexes for Selected Non-Chocolate Candy Brands: By Gender, Age, and Race, 2006 (U.S. children age 12-17)
• 89% of Kids Eat Non-Chocolate Candy
• Figure 7-2 Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)
• Flat Indexes for Children
• Table 7-7 Kids' Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel Nut Candy, 2006 (% of U.S. children age 6-11)
• Table 7-8 Kids' Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 6-11)
• Table 7-9 Kids' Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (% of U.S. children age 6-11)
• Table 7-10 Kids' Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (U.S. children age 6-11 in thousands)
• Topps Among Top Marketers
• Table 7-11 Kids' Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 6-11)
• Non-Chocolates Gain Traction Among 6- to 11-Year-Olds
• Table 7-12 Kids' Preference Selected Indexes for Selected Chocolate Candy Brands: By Gender, Age and Race, 2006 (U.S. children age 6-11)

Appendix: Addresses