Abstract
U.S. retail sales of gourmet, specialty and premium foods and beverages are
growing at much faster rates than those of the overall food and beverage
industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual
growth rate of 11.1% for the 2003-2007 period. Key market drivers include
greater availability of gourmet/premium products, Americans' growing interest
in world cuisines and flavors, the association of high-quality ingredients
with health and wellness, overlap by gourmet into natural/organic, the
supermarket industry' s focus on upscale "fresh formats," higher disposable
incomes among U.S. consumers, and gourmet/premium products' positioning as
affordable luxuries. These factors are combining to produce a growing
population of consumers seeking foods that are both more adventuresome and
more nutritious, with the financial means to follow through on their culinary
quest.
This fully updated Packaged Facts report analyzes sales and growth potential
for gourmet, specialty and premium foods and beverages across seven
classifications: non-alcoholic beverages (from bottled water and
ready-to-drink "adult sodas" to specialty coffees and teas); baked goods,
pasta and grains (including breads, crackers, cookies, pasta, rice, and other
grain products); fresh foods (including fresh produce, meat, seafood and
sushi); condiments and sauces; ready-to-eat meals (including frozen,
refrigerated, and shelf-stable pizza, meals and appetizers/snacks); cheese and
dairy products (including yogurt); and ice cream and frozen desserts.
Across all of these classifications, the report examines key market drivers
affecting the marketplace as a whole and in specific product categories,
market-altering retail developments, leading marketers and brands, and new
product trends. Using Information Resources, Inc.' s InfoScan Review data, the
report homes in on the trend whereby many gourmet/premium products are
crossing over into mass-market outlets, hand-selecting products from dozens of
IRI categories to create customized estimates of gourmet/premium sales
performance in myriad product categories. Also featured are uniquely
cross-tabulated Simmons Market Research Bureau consumer survey data, providing
detailed product usage statistics and demographic/lifestyle profiles for
gourmet food consumers overall, as well as for consumers of particular product
types and brands.
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