The U.S. Market for Ice Cream and Related Frozen Desserts

Table of Contents

Chapter 1 Executive Summary

• Scope and Methodology
• Five Product Classifications
• Product Categories
• Formulation Quality
• Sales Venues: Retail and Foodservice
• Forms, Sizes and Shapes
• Hard-Frozen vs. Soft-serve
• Health and Wellness
• Size and Growth of the Market
  • Sales to Grow From $23.3 Billion to $27.6 Billion by 2012
  • Table 1-1 U.S. Sales of Frozen Desserts, 2003-2012
  • Market Share by Product Category
  • Figure 1-1 Share of U.S. frozen desserts Sales by Category, 2007 (%)
  • More Than Half of Sales From Foodservice
  • Table 1-2 U.S. Sales of frozen desserts by Channel, 2003-2007 (in million $)
  • Ice Cream Leads, But the Buzz Is in Frozen Yogurt
  • Growth of this Mature Market Is All About Dollar Sales
• The Marketers
  • All Types of Marketers
  • A Changing World of Marketers
  • The Rise and Fall of CoolBrands
• Sales Outlets
  • Scoop Shops Sell the Most Foodservice Frozen Desserts
  • Traditional Supermarkets Sell the Most Retail Frozen Desserts
• The Consumer
  • How the Economy Impacts Frozen Dessert Purchases
  • Ice Cream Shoppers Seek Variety
  • Health and Wellness Revolution
  • Who Shops for frozen desserts at C-Stores?
  • Ice Cream is the Sacred Cow of Guilty Pleasures
  • Household Use of Frozen Dessert Products
• New Product Trends
  • The Starbucks Effect
  • Focus on Health and Nutrition
  • Focusing on the Churn Rather than the Ingredients
  • Reviving Frozen Yogurt
  • Limited Edition Flavors Keep Consumers Interested
  • Licensing Programs Lend Branding Assistance
  • Globalization in the Freezer Case
  • And Then There' s Organic and Fair Trade

Chapter 2 Product and Package

• Key Points
• Scope of the Report
  • Definition of the Market
  • Products Outside of Scope
  • Product Breakouts
• Category Classification
  • Table 2-1 Frozen Dessert Product Definitions
  • Ice Cream
  • Frozen Custard
  • Gelato
  • Frozen Yogurt
  • The Live and Active Culture Seal
  • Sherbet/Sorbet/Water Ice
  • Sherbet
  • Sorbet
  • Water Ice
  • Frozen Novelties
• Formulation Quality Classification
  • Economy
  • Regular
  • Premium
  • Superpremium
• Form of Sale
  • Package Sizes and Shapes
  • Squround Pints
  • Half-Gallon Carton Almost Extinct
  • Dairy Foods Provides Packaging Checklist
  • Clearly an Opportunity for Upscale Products
  • Natural Packaging Is a Growing Niche
  • Novelties Vary in Size and Form
  • Bars (Stick and Stickless)
  • Cones
  • Cups
  • Sandwiches
  • Push Tubes
  • Shelf-Stable Water Ices
  • Bite-Sized
  • Beadlets
  • Yogurt Squeeze Tubes
  • Cakes, Pies and Rolls
  • Foodservice Sizes and Offerings
• Hard-Frozen vs. Soft-Serve Classification
  • Table 2-2 U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2006
• Health and Wellness
  • No-Sugar-Added and Sugar-Free Claims
  • No-Sugar-Added
  • FDA Issues Guidance Document on Sugar-Free Claims
  • Is True Sugar-Free Ice Cream Possible?
  • Flagging Fat Content
  • Table 2-3 Legal Descriptors for the Fat and Calorie Content of Ice Cream
  • Lowering Carbohydrates
  • Low-Carb Is Not a Legal Descriptor
  • Natural and Organic
  • All-Natural
  • Organic
  • Antifreeze for Better Ice Cream
• Non-Traditional Frozen Desserts
  • Non-Dairy Frozen Desserts
  • Soy Treats
• Foodservice Descriptors
  • Variety of Venues
  • Offerings-a-Plenty
  • Sundaes and Banana Splits
  • Soda and Floats
  • Shakes and Malts
  • Blender Treats
  • Smoothies
  • Cold-Surface Blending
• Frozen Dessert Manufacturing
  • A Brief Description
  • What' s Overrun?
  • Frozen Dessert Manufacturing Plants
  • Table 2-4 Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2006
  • Co-Packing is Big Business
  • Tagging and Tracking Products
• Government Regulations
  • The Regulatory Environment
  • Labeling Overview
  • Flavor Labeling Categories
  • Labeling Nomenclature
  • Amending the Standards
  • Provide the Facts: Nutritional Information Musts
  • Products That Are Exempt
  • Nutrition Regulations in Foodservice
  • Health, Nutrient Content and Structure/Function Claims
  • Significant Scientific Agreement Health Claims
  • Qualified Health Claims
  • Nutrient Content Claims
  • Structure/Function Claims
  • Allergen Issues
  • Unique Allergen Challenges in the Ice Cream Business
  • Listeria Regulations
  • Are You Prepared for a Product Recall?
  • Table 2-5 A Sampling of Recalls, 2003-2007
  • How a Recall Impacts Consumers and Businesses
  • Strong Brands Weather Storms

Chapter 3 The Market

• Key Points
• Market Size
  • Total 2007 Sales Slightly More Than $23.3 Billion
  • Table 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
  • Figure 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
  • Category Overview: Ice Cream Leads, Followed by Frozen Novelties
  • Table 3-2 U.S. Sales of Frozen Desserts by Category, 2003-2007 (in million $)
  • Ice Cream Accounts for Almost 60% of the Total Market
  • Figure 3-2 Share of U.S. Frozen Dessert Sales by Category, 2007 (%)
  • Frozen Yogurt Shows Greatest Comeback
  • Table 3-3 U.S. Sales Growth of Frozen Desserts by Category, 2003-2007 CAGR
  • Channel Overview: More Than Half of Sales From Foodservice
  • Table 3-4 U.S. Sales of Frozen Desserts by Channel, 2003-2007 (in million $)
  • Retail Channel: Growth From Ice Cream and Frozen Novelties
  • Table 3-5 U.S. Retail Sales of Frozen Desserts by Category, 2003-2007 (in million $)
  • As Retail Sales Slow, Share of Sales Shifts
  • Figure 3-3 Share of U.S. Retail Frozen Dessert Sales by Category, 2007 (%)
  • Superpremium Only a Small Portion of the Pie
  • Figure 3-4 Superpremium Share of U.S. Retail Frozen Dessert Sales, 2007 (%)
  • Round Still Rules, But Squround Here to Stay
  • Figure 3-5 Share of U.S. Retail Frozen Dessert Sales by Package Type, 2007 (%)
  • Foodservice Channel: Frozen Yogurt Booms
  • Table 3-6 U.S. Foodservice Sales of Frozen Desserts by Category, 2003-2007 (in million $)
  • Ice Cream Dominates Foodservice Business
  • Figure 3-6 Share of U.S. Foodservice Frozen Dessert Sales by Category, 2007
  • Ice Cream Category: Soft-Serve Keeps Foodservice Sales High
  • Table 3-7 U.S. Sales of Ice Cream by Channel, 2003-2007 (in million $)
  • Hard vs. Soft: The Pendulum Continues to Swing in Foodservice
  • Figure 3-7 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Ice Cream Sales, 2007 (%)
  • Full-Fat Dominates in Retail, But Better-For-You Gains
  • Table 3-8 U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2003-2007 (in million $)
  • Figure 3-8 Nutrient Content Claim vs. Regular Full-Fat: Share of U.S. Retail Ice Cream Sales, 2007 (%)
  • Frozen Yogurt Category: Foodservice Turning Around Decade-Old Decline
  • Table 3-9 U.S. Sales of Frozen Yogurt by Channel, 2003-2007 (in million $)
  • Foodservice Frozen Yogurt Is a Soft-Serve Market
  • Figure 3-9 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen Yogurt Sales, 2007 (%)
  • Sherbet/Sorbet/Water Ice Category: Faring a Bit Better in Foodservice
  • Table 3-10 U.S. Sales of Sherbet/Sorbet/Water Ice by Channel, 2003-2007 (in million $)
  • Frozen Novelty Category: Sales Get Closer to a 50/50 Channel
  • Split
  • Table 3-11 U.S. Sales of Frozen Novelties by Channel, 2003-2007 (in million $)
  • Sandwiches Have Greatest Share of Retail Novelty Sales
  • Table 3-12 U.S. Retail Sales of Frozen Novelties by Form, 2003-2007 (in million $)
  • Figure 3-10 Share of U.S. Retail Frozen Novelty Sales by Form, 2007 (%)
  • Private Label Growth Much Slower Than Branded Products
  • Table 3-13 U.S. Retail Sales of Branded vs. Private Label Frozen Desserts, 2003-2007 (in million $)
  • Figure 3-11 U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2007 (%)
  • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice
  • Figure 3-12 U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2007 (%)
  • Figure 3-13 U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label, 2007 (%)
  • Figure 3-14 U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs. Private Label, 2007 (%)
  • Figure 3-15 U.S. Retail Frozen Novelty Sales: Branded vs. Private Label, 2007 (%)
  • Regional Preferences for Different Frozen Dessert Products
  • Table 3-14 U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2007 (index)
• Factors to Market Growth
  • Factors Influencing This Mature Market
  • Consumers Often Ignore Price When Eating Out
  • The Starbucks Effect
  • Focus on Health and Nutrition
  • The Frozen Desserts Health and Wellness Platform
  • Helping Consumers Control Their Intake
  • Innovative Marketers Will Experience Growth
  • Leader Today Can Be the Loser Tomorrow
  • Loading Up on Inclusions Sells Ice Cream
  • Focusing on the Churn Rather than the Ingredients
  • Efforts Focus on Reviving Frozen Yogurt
  • "More Fruit" Phenomenon May Help Sorbet and Sherbet Sales
  • Novelties Must Be Novel
  • Limited Edition Flavors Keep Consumers Interested
  • Licensing Programs Lend Branding Assistance
  • Co-Branding Opportunities
  • Globalization and Regionalization in the Freezer Case
  • Hispanic Flavors
  • Gelato and Duetto
  • Green Tea Ice Cream
  • Regional Specialties Appeal to Consumers' Emotions
  • And Then There' s Organic and Fair Trade
• Projected Market Growth
  • Growth Is All About Dollar Sales
  • Sales Expected to Reach Almost $27.6 Billion by 2012
  • Table 3-15 Projected Total U.S. Sales of Frozen Desserts, 2007-2012 (in million $)
  • Figure 3-16 Projected Total U.S. Sales of Frozen Desserts, 2007-2012 (in million $)
  • Former Deadbeat Frozen Yogurt to Experience Greatest Growth
  • Table 3-16 Projected U.S. Sales of Frozen Desserts by Category, 2007-2012 (in million $)
  • Foodservice Is Where the Growth Is
  • Table 3-17 Projected U.S. Sales of Frozen Desserts by Channel, 2007-2012 (in million $)
  • Frozen Yogurt and Novelties Drive Retail Growth
  • Table 3-18 Projected U.S. Retail Sales of Frozen Desserts by Category, 2007-2012 (in million $)
  • The Story Is the Same in Foodservice
  • Table 3-19 Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2007-2012 (in million $)

Chapter 4 The Marketers

• Key Points
• An Overview of the Marketers
  • Everybody Loves Selling Ice Cream
  • Table 4-1 Select U.S. Frozen Dessert Marketers/Brands, 2007
  • Unilever and Nestlé Reign
  • The Competition Is On: Nestlé vs. Unilever
  • Giants in Retail and Foodservice
  • Seizing Overseas Opportunities
  • Targeting Ice Cream Pays Off
  • Regional and Local Marketers Have Strong Following
  • Wells' Dairy Aspires to Be #3
  • Local Player Caters to Hispanic Neighborhoods
  • Could a New Giant Be in the Making?
  • Foodservice Brands Get New Ownership
  • Friendly Finds a Friend in the Sunshine State
  • Growth Through Acquisition Is the Name of the Game for Some
  • A Regional Player to Keep an Eye On
  • Sometimes Too Many Acquisitions Is Not a Good Thing
  • Speaking of Co-Packing
• Competitive Foodservice Overview
  • The Foodservice Frozen Dessert Marketplace
  • The Buzz on Scoop Shops
  • Table 4-2 Top 25 Ice Cream Foodservice Names Entered on Yahoo!
  • Search Engine
  • Shops Need a Gimmick to Expand
  • Dippin' Dots' Ambitions Are to Grow Number of Stores
  • Leading Fast-Food Operators Are Frozen Dessert Leaders
  • What Some of the Leaders Are Doing These Days
  • Milkshakes Are a Booming Foodservice Business
  • The Talk of the Town is Frozen Yogurt
  • Starbucks Invests in Pinkberry
  • Red Mango and YoCream Get Live and Active
  • Other Frozen Yogurt Players Popping Up Around the Country
  • TCBY Is Bigger and Better Than Ever
  • Yogen Fr?s Goodbye to CoolBrands, Hello to USA
  • Gelato Is an Up-and-Coming Trend
  • The Melting Together of an American and Italian Tradition
• Competitive Retail Overview
  • Overview of Retail Frozen Dessert Marketers
  • Figure 4-1 Share of U.S. Frozen Dessert Retail Sales by Marketer, 2007
  • Top Retail Ice Cream Marketers
  • Figure 4-2 Share of U.S. Packaged Ice Cream Retail Sales by Marketer, 2007
  • Top Retail Ice Cream Brands
  • Figure 4-3 Share of U.S. Packaged Ice Cream Retail Sales by Brand, 2007
  • The Buzz on Retail Brands
  • Table 4-3 Top 20 Retail Ice Cream Brands Entered on Yahoo! Search Engine
  • Top Retail Frozen Yogurt Marketers
  • Figure 4-4 Share of U.S. Packaged Frozen Retail Sales by Marketer, 2007
  • Top Retail Frozen Yogurt Brands
  • Figure 4-5 Share of U.S. Packaged Frozen Yogurt Retail Sales by Brand, 2007
  • Top Retail Sherbet/Sorbet/Water Ice Marketers
  • Figure 4-6 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Marketer, 2007
  • Top Retail Sherbet/Sorbet/Water Ice Brands
  • Figure 4-7 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Brand, 2007
  • Top Retail Frozen Novelty Marketers
  • Figure 4-8 Share of U.S. Frozen Novelty Retail Sales by Marketer, 2007
  • Top Retail Frozen Novelty Brands
  • Figure 4-9 Share of U.S. Frozen Novelty Retail Sales by Brand, 2007
• Advertising and Promotion
  • Where Do Frozen Dessert Marketing Dollars Go?
  • Great Brands Get Marketed and Promoted
  • Driving Sales with Nascar
  • The Skinny Cow Is a Scrap Booker
  • Häagen-Dazs Tastes Upscale Success
  • Bruster' s Scoops Up $1 Million Ice Cream Extravaganza
  • Cold Stone Puts the Heat On with Integrated Campaign
  • TV Is Where the Ice Cream Ad Spending Was in 2007
  • Accolades from the Dairy Industry
• Competitive Profile: Baskin-Robbins (Dunkin' Brands)
  • Baskin Robbins and Dunkin Donuts Stay a Team
  • Remember When It Was Called 31 Flavors? 2007 Welcomes the 31 Cent Night
  • Going Trans Fat Free
  • Baskin-Robbins' Scoop Fun Facts
• Competitive Profile: Blue Bell Creameries
  • A Century-Old Company
  • A Flavorful Century in the Making
  • The Celebration Has Many Events
  • A Tell-All Book
  • Celebration Flavors
• Competitive Profile: Brigham' s
  • Brigham' s Makes, Sells and Serves
  • Expanding Product Lines Through Acquisition
  • Brigham' s Reversed the Curse
  • The Cursed Has Been Lifted
  • Red Sox Nation Gets Treated to Free Curse Reversed Ice Cream
  • Bars
• Competitive Profile: Carvel (Celebration Foods)
  • Carvel Corp. Becomes Celebrations Brands
  • The Scoop on Carvel
  • Maintaining Its Leadership Role
  • Winning Plant of the Year
  • More Construction Underway to Grow Celebration Foods
• Competitive Profile: Cold Stone Creamery (Kahala Cold Stone)
  • Becoming a Part of Kahala
  • Insight Via an Interview with the Associated Press
  • Let the Acquisitions Begin
  • The First Co-Branded Cold Stone Store Makes NYC Debut
• Competitive Profile: CoolBrands International
  • What Happened to CoolBrands?
  • How the Company Came to Be CoolBrands
  • How It All Started to Fall Apart
  • Where Will CoolBrands Be in 2007?
  • Yogen Früs Goodbye to CoolBrands, Hello to USA
• Competitive Profile: Dean Foods
  • How Dean Foods Came to Be
  • A Rough Time for Dean Foods
  • Dean' s Frozen Desserts Business
  • Mayfield Dairy Is an Ice Cream Leader for Dean Foods
  • Michigan Says Farewell to a Tradition
• Competitive Profile: Dippin' Dots
  • Company Overview
  • Cost of Dipping in Dots
  • With Manufacturing and Distribution, Temperature Is Key
  • Defending the Dippin' Dots Patent
  • Owner Opens Up Two Stores
  • Licensing the Moose Tracks Concept
  • Going Global with Alltech
• Competitive Profile: Dreyer' s Grand Ice Cream
  • Dreyer' s Should Really Be Called Nestlé
  • But the Dreyer' s Name Has a Rich History in the States
  • The Coming Together to Be One
  • Direct-Store-Delivery Program
  • Case Study on Dreyer' s Scanning System
  • The Future of Light Ice Cream Is Slow Churned
  • Dibbing Into Indulgence with Snack Ice Cream
  • Bloomberg Names New York "The Big Pear" in Honor of Winning Flavor
  • Häen-Dazs Spices Up the 10th Anniversary of Dulce de Leche
  • Expansion and Growth Plans
• Competitive Profile: J&J Snack Foods
  • Moving Up in the Frozen Novelties Business
  • Adding Some of CoolBrands' Brands
  • Something for Man' s Best Friend, Too
  • Making It onto Forbes "200 Best" List
• Competitive Profile: HP Hood
  • In the Beginning
  • HP Hood LLC Forms in 2004
  • A Leader in Ice Cream and Other Frozen Desserts
  • Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
  • The Red Sox Connection
  • A Co-branding Deal with the Dough Boy
  • They Strike a Deal with Caribou, Too
  • Sweet Seats Contest in 2007
  • Hood Still Home Delivers
• Competitive Profile: Maggie Moo' s and Marble Slab
  • Creamery (NexCen Brands)
  • New Owner of MaggieMoo' s and Marble Slab
  • A Bit on Marble Slab and Maggie Moo' s
  • MaggieMoo' s Does a Cakewalk
  • New Line of Fruit Smoothies for the Health-Conscious Consumer
  • Maggie Throws a Birthday Party
  • It' s Another Celebration: Cake Town
  • Marble Slab Kicks-Off Campaign with Indulgence and Diamonds
  • Marble Slab Creamery "Comes Home" for the Holidays
• Competitive Profile: Perry' s Ice Cream
  • The Perry Family
  • A Different Type of Diamond Anniversary
  • The New Two-Piece Package, a.k.a. Squround
  • Upstate New York Loves Ice Cream … and Ice Hockey
  • Perry' s Gets Nutty About Its Ice Cream
  • Big Plans to Expand
• Competitive Profile: Pinkberry
  • The Concept that' s Causing Traffic Jams
  • Starbucks Investment Will Help Grow the Chain
  • Lawsuit Results in Pinkberry No Longer Calling Its Product
  • Yogurt
  • A Briefing on How Unilever Came to Be
  • How Unilever Is Structured
  • The Future Is for One Unilever
  • Good Humor-Breyers' Beginnings
  • Unilever Novelties Are Leaders All the Way a Round
  • Slow Down and Enjoy New Popsicle Slow Melt … Made with ISP
  • Ben and Jerry Team Up
  • The Ben & Jerry' s Acquisition
  • Ben and Jerry Remain Involved, Along with Current CEO
  • The Scoop Shop Business
  • Ben & Jerry' s Talks About Truth or Clone-Sequences
  • Dedicated to Fair Trade
  • Helping Rebuild New Orleans
  • Expanding Production to West Coast to Assist with Global Warming
  • Getting Wacky for a Day
• Competitive Profile: Velvet Ice Cream
  • A Velvety Rich History
  • Ohio' s Ice Cream Capital
  • Future Leader Is Honored
  • A True Ohio Connection
• Competitive Profile: Wells' Dairy
  • It All Started with a Horse and Wagon
  • Changing of the Guard in October 2007
  • State-of-the-Art Facilities

Chapter 5 Foodservice

• Key Points
• Foodservice Distribution
  • Frozen Dessert Distribution Varies by Type and Establishment
  • Table 5-1 Top 10 U.S. Foodservice Distributors by Dollar Sales, 2006
  • Foodservice Leader Distributes Blue Bunny Products
  • Innovative Soft-Serve Dispenser Uses Jack & Jill
• Foodservice Outlets
• Scoop Shops Lead in Share of Sales
  • Figure 5-1 U.S. Frozen Dessert Foodservice Sales by Establishment Type, 2007 (%)
  • Scoop Shops
  • Chains vs. Neighborhood Stores
  • The Trend in Cold-Surface Blending Scoop Shops
  • Frozen Yogurt Cafés Back, with a Twist Restaurants
  • Fast-Food and Quick-Service Restaurants Serve with Inclusions
  • More Formal Frozen Desserts in Sit-Down Restaurants
  • Kiosks Make Frozen Desserts Available Anywhere
  • Sustainable Ice Cream Shop Established at Princeton University
  • Vending Makes Frozen Novelties Available Always
  • The Modernization of Frozen Novelty Vending Machines
  • Mobile Vending Includes Pushcarts and Trucks
  • Increasing Vending Profits

Chapter 6 Retail

• Key Points
• Retail Distribution
  • How Frozen Desserts Get to Retailers' Freezers
  • Direct Delivery Pros and Cons
  • The Advantages of DSD
  • The Cost of Face-to-Face Business
  • Warehouse Delivery Advantages
  • Other Distribution Methods
  • Distributing Refrigerated and Frozen on the Same Truck
  • Smaller Marketers Work Through Brokers
  • Distribution Is Second Highest Cost Next to Production
  • Electronic Data Aids in Restocking
  • Distribution Management: An Expert' s Perspective
• Retail Outlets
  • The General Retail Environment
  • Shopping Options Are Plentiful
  • Where Are Consumers Shopping for Groceries?
  • Traditional Supermarkets Decline as a Primary Destination
  • The Frozen Dessert Retail Environment
  • Traditional Supermarkets Still Remain the Leader in Share of Sales
  • Figure 6-1 U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by Retailer Type, 2007
  • Health/Natural Food Stores
  • Slotting Allowances at Supermarkets
  • Freezer Arrangements
  • It' s Often Complete Chaos with Novelties
  • How Supermarkets Did Things During Summer 2007
  • Experts Explain What Is Wrong in the Supermarket Freezer Section
  • More Appropriate Pricing
  • Outside-the-Freezer-Case Excitement
  • Good Category Management/Mix Practices
  • Another Way to Look at It
  • Retailers Support Frozen Dessert Promotions
• The Leading Retailers
  • Table 6-1 Top Five U.S. Supermarket Chains, by Dollar Sales and Number of Stores, 2007
  • Table 6-2 Top Five U.S. Discount-Style Chains That Sell Food & Beverage Products, by Dollar Sales and Number of Stores, 2007
  • Changes in the Competitive Landscape
  • The Wal-Mart Factor
  • 7-Eleven Well-Positioned for C-Store Frozen Dessert Sales
• Comparative Pricing
  • There' s a Plethora of Products Out There
  • Table 6-3 U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
  • Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
  • Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
  • Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
  • Table 6-3 cont. U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
  • Private Label Offers Price Breaks
  • Table 6-4 Private Label vs. Branded Retail Price of 56-ounce Sqround Container of Ice Cream, 2007
  • Table 6-5 Private Label vs. Branded Retail Price of Vanilla Ice Cream Sandwich Novelties, 2007
  • Table 6-6 Private Label vs. Branded Retail Price of Ice Cream Stick Bar Novelties, 2007
  • The Club Store Price Advantage
  • Multi-Packs and Family-Size Products
  • Table 6-7 Club Store vs. Supermarket Prices for Häen-Dazs and Skinny Cow Brands, 2007
  • Home Delivery

Chapter 7 The Consumer

• Key Points
• The Scoop on Today' s Consumers
  • Customers Are "Anyone with a Mouth"
  • Table 7-1 U.S. Total and Per Capita Production of Frozen Desserts, 1920-2006
  • The Economy and Its Impact on Consumer Confidence
  • The Consumer Confidence Index
  • How This Impacts Frozen Dessert Purchases
  • Lower-Income Shoppers Have Many Unmet Needs
  • Lower-Income Micro Segments
  • Get Inside the Shopper' s Mind
  • Ice Cream Shoppers Seek Variety
  • Health and Wellness Revolution
  • Is Organic an Important Positioning for Frozen Dessert Consumers?
  • Who Shops for Frozen Desserts at C-Stores?
  • These Pints Are a Guy Thing
  • Ice Cream Is a Mood Food
  • The Sacred Cow of Guilty Pleasures
  • What' s Your Ice Cream Indiscretion?
  • Europeans Perk Up Over Ice Cream
• Simmons Consumer Survey
  • Household Use of Frozen Dessert Products
  • Table 7-2 Percentage of U.S. Households That Use Frozen Desserts, by Product Type and Brand, 2005-2007
  • Table 7-2 cont. Percentage of U.S. Households That Use Frozen Desserts, by Product Type and Brand, 2005-2007
  • Table 7-2 cont. Percentage of U.S. Households That Use Frozen Desserts, by Product Type and Brand, 2005-2007
  • How Much Consumers Are Eating
  • Table 7-3 Percentage of U.S. Households That Use Ice Cream/Sherbet by Quantity Consumed in the Past 30 Days, 2005-2007
  • Table 7-4 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days, 2005-2007
  • Regional Brands Dominate Certain Parts of the Country
  • Table 7-5 Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
  • Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
  • Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
  • Table 7-5 cont. Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
  • Consumers Use More Ice Cream in the Southern Regions
  • Table 7-6 Percentage of U.S. Households That Use Ice Cream/Sherbet by Quantity Consumed in the Past 30 Days and Region, 2007
  • Table 7-7 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days and Region, 2007
  • Who Is Eating What Type of Frozen Desserts?
  • Table 7-8 Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2007
  • Table 7-8 cont. Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2007
  • Table 7-7 Demographic Indicators and Resisters of Sherbet, Sorbet and Frozen Novelties, 2007
  • Table 7-8 Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2007
  • Table 7-8 cont. Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2007

Chapter 8

• Key Points
• The Trends
  • Frozen Desserts Know No Limits
  • Products for the Frozen Dessert Lover
  • All About Indulgence
  • Figure 8-1 Häen-Dazs Reserve
  • Pop Open a Bottle
  • Formulating with Premium Chocolate
  • What Goes Best with Chocolate? Peanut Butter, of Course!
  • Figure 8-2 Friendly' s Reese' s Peanut Butter Ice Cream Cake
  • It' s a Nutty Business Out There
  • Figure 8-3 Perry' s Nutty Business
  • The Squround Is the Package for the 21st Century
  • Figure 8-4 Perry' s Banana' s Foster
  • Better-For-You Products Improve, Growing the Category
  • Reward Healthy Lifestyles with Blue Bunny Treats
  • Figure 8-5 Blue Bunny Personals Light Peanut Butter Fudge
  • Figure 8-6 Blue Bunny Light Novelties
  • Everyone Gets Into a Modified Churn Process
  • Figure 8-7 Breyers Double Churn
  • Portion Control Helps Keep Consumption in Check
  • Figure 8-8 Kemps 100 Calorie Minis
  • Co-branding Continues to Be Big Business
  • Figure 8-9 Kemps Caribou Coffee Ice Cream Nuggets
  • Novelties Must Be Novel to be Competitive
  • Figure 8-10 Popsicle Dora the Explorer
  • Figure 8-11 Popsicle Slow Melt And Then There' s Organic
  • Figure 8-12 Breyers Organic, Green & Black' s Organic and Horizon Organic
  • The Better-for-You Bonanza
  • Frozen Yogurt Frenzy
  • Figure 8-13 Dreyer' s Slow Churned Yogurt Blends
  • Hispanic Flavors Showing Up in Ice Cream
  • Figure 8-14 Breyers Goya
  • Figure 8-15 Pierre' s Hola Fruta!
  • Loading Up on Functional Ingredients
  • Figure 8-16 Blue Bunny FrozFruit
  • Figure 8-17 Breyers Love Chocolate
  • Authentic Italian Gelato Gets Clearly Packaged
  • Figure 8-18 Blue Bunny Gelato
  • Figure 8-19 Turkey Hill Duetto
  • Limited Edition Flavors
  • Holiday Flavors
  • Figure 8-20 Tillamook Peppermint Candy
  • Dibs and Kisses
  • Figure 8-21 Breyers Hershey Kisses
  • Just What Is a Beadlet?
  • Figure 8-22 MolliCoolz! Ice Cream Beads
  • Better-for-You Options for Kids
  • Figure 8-23 Popsicle Mighty Moos
  • The Non-Frozen Frozen Treat
  • Figure 8-24 Del Monte Fruit Chillers
  • Foodservice-Only Innovations
  • Frozen Buttered Popcorn, That' s Right!
  • Eat Your Veggies for Dessert
  • Doughnut Maker Gets Scooping, Too