Abstract
Currently available at a discount of (15%) off the full price of $6000
Convenience Foods in the U.S., Volume 1: Fresh Prepared Deli and Packaged
Foods Following in the footsteps of Whole Foods, food retailers industry-wide
have awakened to the fact that-when it comes to offering fresh prepared meals
that are both convenient and appealing-they are often in a better position
than restaurants to meet the increasingly specific needs of busy Americans.
Accordingly, food retailers are emphasizing highly customized prepared foods
for time-pressed shoppers to eat in or take out, and counting on gains in
perimeter departments to help offset sluggish center-store sales. A key thrust
is offering consumers healthier eating choices, given the juggling act most
Americans are doing with food nutrition and convenience. For their part,
marketers of packaged fresh convenience foods-including Fresh Express
(Chiquita), Kraft, ConAgra, General Mills and Dole-are launching products that
invite consumers to customize their own quick meals by combining pre-packaged
and pre-cooked components.
This report examines the U.S. market for fresh prepared convenience foods sold
refrigerated or hot to consumers at retail, through outlets including
supermarkets, mass-merchandiser supercenters, warehouse clubs, convenience
stores and vending. These products include prepared meals, entrees and side
dishes that require no or little preparation beyond, for example, heating up
or adding salad dressing. (Frozen convenience foods are covered in the
companion volume to this report: Convenience Foods in the U.S., Volume 2:
Frozen Prepared Meals, Entrees, Appetizers and Snacks.) Packaged Facts divides
the market into two classifications:
- Deli foods, including self-service and full-service deli items prepared
in-store by food retailers for take-out or on-site consumption, such as
rotisserie meats and other entrees, salads, appetizers, sandwiches, fruit and
vegetable trays, side dishes, pizza and soup.
- Packaged foods, including fresh refrigerated prepared foods that arrive at
the store packaged and ready to be sold, often under leading national or
regional brands, across ten categories: fresh-cut salad, dinners/entrees,
lunch kits, prepared salad/fruit/coleslaw, side dishes, appetizers/snack
rolls, hand-held non-breakfast entrees, fresh soup, pizza/pizza kits and
breakfast entrees.
For each classification, the report provides extensive retail sales breakouts
along with an examination of consumer trends, the competitive situation and
future trends, such as the shift back toward smaller stores and hybridized
food retailers/restaurants. It details marketers and brand shares across all
ten packaged categories, and analyzes consumer attitudes toward nutrition and
time constraints on a channel by channel basis. Companies profiled include
major retailers emphasizing fresh prepared foods including Safeway, Whole
Foods, online grocer FreshDirect LLC, and Tesco-whose new Fresh & Easy
convenience store format is predicted to cause "seismic shifts" in this
market-and marketers of fresh packaged foods Kraft Foods and Chiquita Brands
International.
Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees,
Appetizers and Snacks Frozen convenience foods are convenient, quick to
prepare and tasty, making them a great fit for today' s typically time-crunched
American. Whereas convenience used to mean sacrificing quality for speed,
frozen foods now score high in both quality and flavor, with items like frozen
meal kits making it easy for consumers to put a "home-cooked" meal on their
table with little fuss, and with many newer pizza products claiming to be
every bit as good as-if not better than-restaurant take-out. In addition, new
customizable options are making the frozen convenience foods even more
competitive not only against restaurant take-out but also against the growing
range of fresh prepared foods offered by food retailers of virtually every
stripe.
This fully updated Packaged Facts report examines the market for frozen
convenience foods meant to constitute a meal or snack, including dinners and
entrees, pizza, hand-held foods, breakfast foods, appetizers and snacks, and
prepared vegetables.
Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees,
Appetizers and Snacks provides extensive retail sales breakouts along with an
examination of consumer trends, the competitive situation, and future trends,
including the juggling act consumers are doing between convenience and health,
customizable products, natural and superpremium foods, and ethnic product and
market targeting.
Using Information Resources, Inc.' s InfoScan Review data, it quantifies
marketer and brand shares across nine product categories, with Simmons Market
Research Bureau product and brand penetration levels as well as consumer
attitudes toward nutrition and time constraints. The report also profiles
major marketers of frozen convenience foods, including ConAgra Foods, H.J.
Heinz Co., Kraft Foods, Nestlé USA and The Schwan Food Co.
Fresh convenience foods are covered in the companion volume to this report:
Convenience Foods in the U.S., Volume 1: Fresh Prepared Deli and Packaged
Foods.
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