Abstract
Taste, convenience, and health continue to be the primary drivers of food
choices, both at home and away. However, evolving world, regional and local
cultural, political and economic climates are impacting the relative
importance of each of these for individual consumers. In 2008, expect to see
the marketplace respond as consumer preferences and priorities change and grow
increasingly complex.
In this edition, Packaged Facts takes a look at seven key categories that will
drive flavor and ingredient trends in the coming years. To gauge how trends
are (or are not) moving forward, we' ve included our expectations for last
year, along with predictions for 2008 for each of the following categories:
- Global Flavors
- Health & Wellness
- Local & Organic
- Flavor & Freshness
- Functional and Flavorful Fruit
- Protein Power
- Sweet Endings
Report Methodology
The information in Food Flavors and Ingredients Outlook 2008 is based on both
primary and secondary research. Primary research involved on-site examination
of the retail place, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature and blogs.
What You' ll Get in this Report
Food Flavors & Ingredients Outlook 2008 makes important predictions and
recommendations on the key drivers that will affect the food industry in 2008.
Those drivers that will impact flavors and ingredients for foodservice and
retail heading into 2008 include continued higher energy prices, global
warming and heightened consumer awareness and interest in the ability to "go
green" when it comes to food choices.
No other market research report provides the comprehensive analysis that Food
Flavors and Ingredients Outlook 2008 offers.
How You Will Benefit from this Report
Any food/beverage company that markets its products in the United States will
find this report invaluable, as it provides a comprehensive package of
information and insight on the changing nutritional mindset and the consumer
palate not offered in any other single source. The fifth edition of Packaged
Facts' annual view into the food industry' s crystal ball analyzes how changing
consumer preferences are affecting top ingredient trends, highlights what' s
hot and what' s not, and discusses how flavor trends are moving through the
retail and foodservice arenas.