Abstract
To observe the parade of high-tech baby strollers on Main Street, U.S.A., one
might think the Jetsons' Space Age has arrived. But strollers costing up to
$1,000 are just the most visible products in the thriving $10 billion market
for young kids' furnishings (cribs, other case goods, layette, nursery decor,
etc.) and accessories (car seats, strollers, baby monitors, diaper bags,
etc.). The upscaling of these products is driven by Yoga Moms who cherish
uniqueness for themselves and their Elegant or Hipster babies; this core
sector influences millions of less affluent Moms to splurge big on baby,
toddler, or preschooler gear... But how will Yoga Moms evolve? What is a smart
crib? And why are DINK (dual-income, no-kid) households so important? Packaged
Facts has the answers in this fresh edition of the U.S. Market for Infant,
Toddler and Preschooler Furnishings and Accessories. Executives will find
in-depth analyses of sales and demographic trends, as well as profiles of
Bugaboo, Crown Crafts, Dorel, Graco, Playtex, Philips, and others.
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