Abstract
Beneficial beauty products exploded at retail during the first years of this
century to reach $16 billion in 2007. Packaged Facts forecasts $21 billion for
2012. Called "cosmeceuticals," a descriptor first applied in the early 1990s
to hardcore anti-aging serums containing alphahydroxy acids, the assortment
now includes any skincare, color cosmetic or haircare item that not only
beautifies, but also prevents/treats any condition or concern. That means eye
shadow that reduces crow' s feet, moisturizer with sunscreen that wards off UV
rays, conditioner that shields hair from air pollution and foundation that
keeps cheeks hydrated and rosy.
Packaged Facts' thoroughly updated report will inspire even the savviest
health & beauty care executive to think outside the box. Sales patterns,
Simmons demographic data and societal context are all plumbed in-depth, as are
the competitive stances of Guthy-Renker (Proactiv), Johnson & Johnson
(Neutrogena), L' Oreal (La Roche-Posay), Procter & Gamble (Olay, SK-II) and
others.
Information for this report was gathered from primary, secondary and
syndicated sources. Primary research involved on-site study of how
cosmeceuticals are sold through retail stores and consultations with industry
executives. Secondary research involved the evaluation and comparison of data
from financial, marketing and retail publications, websites, company
literature, government agencies and other sources. Brand share data were
provided by Information Resources, Inc. (IRI), which covers the mass-market
channel. Analysis of consumers' purchase and use of cosmeceuticals is based on
semi-annual surveys by Simmons Market Research Bureau. And topical data on
consumers' purchasing habits were derived from BIGresearch, which conducts
monthly online surveys.
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