Abstract
What' s more fun than brushing your teeth? Brushing your teeth with a Spiderman
toothbrush, or maybe even a Care Bears toothbrush that sings "You Are My
Sunshine" when it' s time to stop brushing. Welcome to the colorful, tuneful,
often quirky and playfully hygienic world of licensed kids' personal care
products. With the nostalgia factor bringing back a number of classic
characters, the influx of 21st century icons driving licensors and licensees
to broaden and create new product lines and increased consumer awareness of
environmental and health-related issues spurring innovation across the board,
2008 promises to offer tons of opportunities. However, will marketers take
advantage of the untried and untested in a dismal economy? They may have to
try something new to spur growth. In 2007, sales of licensed kids' personal
care products were down an estimated 39% from the 2006 level of $477 million.
This all new Packaged Facts report delves into the myriad aspects of the
licensed kids personal care market, from oral care to hair care to
customizable adhesive strips, and looks at the vast opportunities for
licensors and licensees in this product arena where staying fresh should never
get old.
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