Abstract
Dads today are taking on new roles within the household and as consumers.
Birthrates remain steady but the role of Dad within the household is changing.
This exclusive one-of-a-kind report is the compilation of 3 years worth of
research on this quickly growing trend. The report includes over 5 waves of
primary research and examines the facts, figures, actions and feelings of Dads
today and the opportunities for marketers today.
According to the facts, there are 64 million Dads in the country. Of that
group, 15% are first-time Dads. If the numbers and trends hold for the next 20
years, there is expected to be 13 million more children in the U.S. than
before. While no one can predict a baby boom, The U.S. Dad' s Market: A Unique
Profile of Fathers, Their Attitudes, Values and Behavior as Consumers, 2d
Edition has put all the pieces together to extract some key market
opportunities and insights on the fathers of today.
The U.S. Dad' s Market: a Unique Profile of Fathers, Their Attitudes, Values
and Behavior as Consumers was prepared by a team of researchers at Silver
Stork Research using a wide range of primary and secondary research sources
over an 18-month period. Primary research included a web panel of fathers.
Silver Stork Research is a Mom-and- Family-focused research company dedicated
to helping businesses understand the Moms and Dads of today and tomorrow via
traditional research services, proprietary techniques, Mom market
intelligence, and access to a national panel of 5,000+ Moms and families.
Focused on actionable information the report includes a thorough look at the
Dad Segment with a solid foundation of market facts and figures to base the
opportunity on and then explores the marketing dynamics of the group. While
not a simple marketing challenge, the Dad market dynamics are clearly defined
in the report and include:
- Market Details: Size, regions, ethnic trends, etc.
- Brand Examples: Case studies and examples of marketing to Dads
- Advertising Strategy insights: Evaluation of a range of ads by Dads
- Behavioral Analysis: Shopping habits, retail preference, brand
relationships and more are explored and clearly explained..... and more.
This Dad Report includes extensive information from hundreds of sources as
well as dozens of practical, easy-to-read charts, tables and graphs, all of
which are thoroughly examined in light of the many dynamic trends at play in
this rapidly shifting market.
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