Assessing Market Dynamics, Opportunities and Challenges To 2007
An Exclusive Report Dedicated To Probing The Issues, Trends And Competitive
Forces Shaping Stored Value Markets
- Analyzing Why Technology And User Needs Are Now Aligned For Explosive Growth
In Stored Value
- Detailed Opportunity Analysis And Outlook For User Needs And Markets Served
- Understanding Why Prepaid Telephony Has Set The Stage For Stored Value, And
Why Telcos And Prepaid Vendors Are Well Positioned To Exploit Stored Value
Opportunities
- Detailed Strategy Discussions On A Per Company Basis For Existing And
Emerging Players
- Impact Of Stored Value On Prepaid Telecom Vendors, Retailers, The Financial
Industry, And Companies That Currently Serve The Unbanked And Credit Challenged
- Why Stored Value Is All About Convenience
- Regulation, Standards And National Security Issues
- Analyzing The Features And Benefits Of Open vs. Closed Stored Value Systems
- Details Of Recent Success Stories And An Analysis Of Why Other Attempts At
Creating Stored Value Systems In The Past Have Failed
- Cost Saving And Promotional Opportunities Enabled By Stored Value
- Consumer And Business Segments: Quantifying Current And Potential Markets
- The Future Of Stored Value
- Market Forecasts To 2007!
STORED VALUE: REDEFINING THE MEANING OF CURRENCY
Stored value cards are changing the way people in the U.S. do business.
Stored value cards impact the way we spend cash, wield checks, and most
importantly, employ traditional credit cards. The prepaid industry, which
for the last 15 years focused primarily on telecom services, is about to explode
into every sector of the economy. Stored value cards represent substantial
revenue opportunities for new players, but they could also significantly reduce
the revenues of banks and major credit card companies, such as Visa and
MasterCard. Either way, the prepaid market is poised for change, and that
change promises to be both dramatic and irreversible.
Approximately 50 million adults in the U.S. do not possess credit cards.
Almost 10 million households do not boast bank accounts. Without access to
these financial facilities, millions of people have missed out on benefits of
the transactions revolution. Now, stored value cards, aka prepaid debit cards,
will enable these disenfranchised to share the rewards of E-commerce. And
the resulting revenue opportunity for players is nothing short of staggering.
Nobody studies emerging prepaid markets more consistently or passionately
than The PELORUS Group. For three decades we've been a leader in
identifying, analyzing and projecting forward where the market is headed, as
well as what the ramifications to industry participants will be. We hold
no punches. Our thought-provoking assessments are hailed as cogent
exercises in realistic market valuations. Organizations around the world tap
into our prepaid expertise. "Stored Value: 21st Century Currency" is an
exclusive report, offering unprecedented depth and a bold strategic perspective.
Its insights and recommendations are the result of years of hands-on research
into the rapidly changing credit/debit card landscape. The latest entry in a
series of landmark prepaid studies from The PELORUS Group, "Stored Value: 21st
Century Currency" may very well be the most provocative such study to date.
isolates and analyzes:
- How the prepaid telecom industry set the stage for stored value cards
- The benefits of stored value compared to cash, checks and other paper-based
systems
- The features of prepaid debit cards and convenience/gift cards
- Breakouts of key demographics and the criteria and motivations that governs
each
- Detailed analyses of major players -- their markets, their strategies and
their prospects
- Major market drivers -- today's and tomorrow's
- The significance of the recent Visa/MasterCard settlement with Wal-Mart
- A cost comparison of stored value cards and credit cards
- Case studies on Starbucks, Coca Cola, Western Union, and more
- Why prepaid telecom companies maybe best positioned to lead the stored value
card revolution
- Technology, standards, and regulation -- the underpinnings of the emerging
market for stored value cards
- Forecasts for major addressable markets to the year 2007!
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