Abstract
Free DA has emerged as one of the hottest segments in telephony. It is also -
seemingly almost overnight - suddenly one of the most crowded. The lure of
billions in advertising dollars has drawn mainstream DA powerhouses, search
engines, and VC-headed start ups onto the fray
The implications to traditional directory assistance providers are many, are
complex, and ultimately they may be enduring. Meanwhile, the potential of
mining billions in advertiser-supported revenues has triggered a rush to
embrace free and paid DA/DIS, both in North America and Europe. This has put
traditional DA providers on a fast track to corral the complex variables at
play in the highly competitive advertising arena.
For more than fifteen years, The PELORUS Group has been a leader in
recognizing and assessing emerging trends and growth markets in the
directories markets. Organizations around the world tap into our DA
expertise. "Free DA: Googling Directory Assistance" is an exclusive report,
offering unprecedented depth and a bold strategic perspective. Its insights
and recommendations are the result of years of hands-on research into the
rapidly changing DA landscape. The latest entry in a series of landmark DA
studies from The PELORUS Group, "Free DA: Googling Directory Assistance" may
very well be the most provocative such study to date.
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