Overview:
Generics in the Animal Health Industry: Threats and opportunities will provide essential business information for managers in R&D-focused and
generic companies on patent and product registration law, marketing, new product development and market dynamics. The report features:
- An analysis of patent and product registration laws, allowing you to understand the mechanics of patent law and the range of registration
procedures in all the major markets
- An analysis of the market for generic animal health products by region and product group, allowing you to identify the regions and sectors where
generics are already dominant, and where the growth will be achieved over the next decade
- A review of the generic product issues facing animal health companies in the US and the major EU markets, including the importance of parallel
imports, distribution routes and labelling requirements
- A guide to the strategies used by R&D-based companies to defend off-patent products
- A review of how generics companies are improving the image of their industry and using new product development and marketing strategies to
compete with their R&D-focused rivals
- Ten case studies, discussing the techniques used by R&D-based companies to defend their off-patent products; and the strategies used by
generics companies to improve their market share.
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