Abstract
“The global market for livestock performance enhancers is forecast to be
worth $7.3 billion by 2011- rising by a compound annual growth rate of
1.5%”
The use of medicated performance enhancers with perceived high risks to human
health has already been banned in the EU. However, with an ever-increasing
world demand for food, there is constant pressure to increase the rate of
production of food.
Key coverage
- Examine the current market and prospects for medicated and
non-medicated livestock performance enhancers.
- Analyse the global market and understand the regulatory environment,
market size and the market drivers forcing growth.
- Identify the key features of the main classes of product including
antibiotics, hormones, beta-agonists and technical feed additives.
- Review the 15 companies with a prominent presence in the market and
their market strategy - Discover the market forecasts and emerging trends in
developing in the market.
Key findings
Forecast
Track trends and identify opportunities with forecasts to 2011 including the
world market by geographical region and by product category.
Key issues addressed
The shift in emphasis from medicated performance enhancers to non medicated
performance enhancers and the opportunities and challenges this presents The
ban of high risk medicated performance enhancers in the EU and the impact upon
regulatory and safety issues The implications of increasing world demand for
food and the forecasts for market growth The development of safe and effective
alternative performance enhancers such as feed additives, feed acidifiers and
nutraceuticals.
Who should read this report?
Those responsible for the marketing, strategy or business development within:
Food Safety companies Animal Health companies Suppliers/manufacturers of
additives and raw ingredients.
Regulatory professionals would also be interested in this report given the
increasing emphasis on the safety of these products.
Products and companies covered
Adisseo, Alltech, Alpharma, BASF, Danisco, Degussa, DSM, Elanco Animal Health,
Intervet, Ivy Animal Health, Novozymes, Novus International, Nutreco, Phibro
Animal Health, Schering-Plough Medicated feed additives, Antibiotics,
Ionophore antibiotics, Nonionophore antibiotics, Anti-coccidials, Companies
and products, Ionophore antibiotics, Nonionophore antibiotics,
Anti-coccidials, Risk to human health, Regulatory changes, Sex hormones,
Naturally-occuring steroids, Synthetic steroids, Synthetic non-steroidal
estrogen, Growth hormone, Beta-agonists Nutritional additives, Amino acids,
Vitamins, Trace minerals, Carotenoids, Betaine, Enzymes, Direct-fed
microbials, Prebiotics, Acidifiers, Companies and products, Silage additives,
Antioxidants, Emulsifiers, Ruminal buffers