Understanding the Evolution of Pricing Trends in Mobile Services

Table of Contents

INTRODUCTION

CURRENT STATE OF MOBILE MARKET

• Worldwide Mobile Market - Overview
• Developed Markets
• Developing Markets

PRICING TRENDS IN MOBILE SERVICES

• Product Life Cycle of Mobile Services
• Voice Services
  • Developed Markets
  • Developing Markets
  • Product Lifecycle of Voice Services
• Data Services
  • Messaging
  • Other Data Services

THE EFFECT OF 3G ON PRICING TRENDS IN MOBILE SERVICES

CONCLUSIONS

• Prices of all mobile services
• Significant changes in pricing structure
• Progressively lower cost of being mobile
• Price decline primarily driven by the need to capture more market
• Price variation of a mobile data service through its lifecycle

APPENDICES

• Methodology of Forecasting
• Portio Research Classifications
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List of Figures

• Figure 1: Northern and Western Europe - Penetration (2004-2011)
• Figure 2: Northern and Western Europe - Growth Rate of Mobile Subscribers (2004-2011)
• Figure 3: UK - Data and Voice ARPU (2000-2004)
• Figure 4: Share of Non-voice Servicesin the Total Revenue -Vodafone (2003-2005)
• Figure 5: Mobile Subscribers in China and India (2002-2011)
• Figure 6: China - Data and SMS ARPU (2002-2010)
• Figure 7: Product Life Cycle of Mobile Services
• Figure 8: UK - Volumes and Prices of Fixed and Mobile Calls (1985-2004)
• Figure 9: UK - Market Share of Fixedand Mobile Calls in terms of MoU (1995-2004)
• Figure 10:India - Price of Mobile Voice Calls and Mobile Subscribers (1998-2005)
• Figure 11:China Mobile - Price of Mobile Voice Calls v/s Subscribers (2001-2005)
• Figure 12:Product Life Cycle of Voice Services
• Figure 13:Global - SMS Price and Volume (2004-2010)
• Figure 14:Global - MMS Price and Volume (2004-2010)
• Figure 15:Finland - SMS Volume and Price (1999-2000)
• Figure 16:North America - SMS Volume and Price (2004-2010)
• Figure 17:UK - Decline in MMS Prices for Key MNOs (2002-2005)
• Figure 18:North America - MMS Volume and Price (2004-2010)
• Figure 19:India - Ringtones Penetration and Volume (2005-2010)
• Figure 20:Messaging (SMS, MMS) Services Volume (1999-2010)
• Figure 21:Gompertz Curve of Tables

List of Tables

• Table 1: Worldwide Mobile Subscribers (2002-2011)
• Table 2: Northern and Western Europe, Selected Markets - Forecast of Mobile Subscribers (Millions) and Growth Rate (2004-2011)
• Table 3: Asia Pacific - Forecast Mobile Penetration (%, 2002-2011)
• Table 4: Europe - SMS Prices
• Table 5: Europe - SMS Volumes
• Table 6: UK - Real Price of SMS for O2
• Table 7: India - Price of SMS (1995-2010)
• Table 8: India - Price of MMS (2003-2010)
• Table 9: India - Price of Browsing (2003-2005)
• Table 10: US - Price of Mobile Games (2003-2005)
• Table 11: India - Price of Mobile Games of Hutch (2004-2010)
• Table 12: India - Price of Ringtones (2005-2010)
• Table 13: Vodafone Prices (GBP, 2005)