Abstract
A complete region by region analysis of non-voice mobile services and revenues.
In 2007, operators worldwide generated more than USD 800 billion in mobile
revenues. This is expected to reach USD 1,094.9 billion by year-end 2012,
growing at a compounded annual growth rate (CAGR) of approximately 6.4
percent. The USD 1- trillion mark is expected to be reached by year-end 2011.
Although a rapidly growing subscriber base has led to growth in revenue for
the mobile industry, operator margins have shrunk over the years. Operators
worldwide, faced with declining average revenue per user (ARPU) due to falling
voice tariffs, are now looking at ways to counter smaller margins by building
alternative revenue streams through mobile data services. Voice services still
make up the lion' s share of mobile services revenues; in 2007, voice services
accounted for approximately 81 percent of operators' total mobile service
revenues worldwide. However, with an ever increasing focus on non-voice mobile
services, this figure is forecast to decline to a little over 74 percent by
year-end 2012. This report describes the status of mobile data services in
each major geographical region.
The key features of this report include the following:
- An introduction and overview of the worldwide mobile market: Analysis of
the worldwide subscriber base (2004 - 2012); regional break-out of mobile
subscribers worldwide (2004 - 2012); worldwide mobile service revenues (2004 -
2012), including regional break-out; split of mobile service revenues into
voice and data revenues.
- An introduction to the worldwide mobile data services market: Analysis of
worldwide mobile data services revenues (2004 - 2012); classification of
mobile data services under three categories, namely, messaging services,
entertainment services and other services; break-out of worldwide mobile data
services revenues into these three categories.
- An overview of mobile messaging services: This section classifies
messaging services into four categories, namely, SMS, MMS, mobile e-mail and
mobile IM. It also provides the contribution of each messaging service to
worldwide revenues from messaging services. Each service is then discussed in
detail. A worldwide overview of each messaging service is provided along with
a comparative regional break-out of revenue from the service in 2006 and the
expected revenue in 2012. Furthermore, regional analyses for each service are
provided by covering the major mobile markets in each region.
- An overview of entertainment services: Services covered under this are
mobile music, mobile gaming and mobile video. The contribution of each
entertainment service to worldwide entertainment revenues is provided. Each
service is then discussed in detail. A worldwide overview of each service is
provided along with a comparative regional break-out of revenue from the
service in 2006 and the expected revenue in 2012. The section also contains
regional analyses for each service, covering the major mobile markets in each
region.
- An overview of other data services: Mobile payments, mobile LBS and other
entertainment services are covered under this section. A worldwide overview of
each service is provided along with a comparative regional break-out of
revenue from these services in 2006 and the expected.
KEY FEATURES OF THIS EXCITING NEW STUDY:
- Learn where non-voice mobile services are growing
- Examine revenue flows by service in each major geographical region
- Full profiles of regional mobile content markets
- Complete analysis of messaging services worldwide
- Learn about future profit opportunities by studying revenue forecasts
- Understand adoption of mobile entertainment services
- Analyse future growth trends across the regions
- Includes MMS, mobile IM, email, mobile gaming, LBS, music downloads,
mobile TV and more
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