Abstract
Report Details
- Total pages: 38
- Exhibits: 23
- Case studies: 4
Report Overview
In March 2007, Deutsche Telekom cancelled T-One, its dual-mode WiFi-GSM
service in Germany, which it had launched in August 2006. The termination of
T-One raises a number of questions for service providers looking to launch
fixed-mobile convergence (FMC) offerings. Why did T-One fail? Was it merely a
DT marketing failure, did it have something to do with the German market, or
are FMC services not quite ready yet? Has FMC worked for any of the providers
that have introduced it commercially? Is it necessary for MNOs to rush FMC,
especially for the benefit of providers that have an eye on mobile and fixed
Internet services as the next opportunity for revenue growth?
This report seeks to answer these and other key questions pertaining to
both the present and future of MNO-driven FMC. Our answers and views are
based on our discussions with service providers and vendors, as well as
ongoing tracking and analysis of convergence technologies and services across
the globe. The following points provide the overall framework for our analysis:
Key Objectives
- The terms “convergence” and “fixed-mobile
services” generate much confusion. The report positions fixed-mobile
convergence within the concept of fixed-mobile services and provides the
top-level framework for effective analysis.
- To assess the level of urgency for FMC deployment, the report analyzes the
operating performance of mobile operators in 90 markets globally, identifying
those that face nonexistent-to-negative subscriber and revenue growth in the
next five years. We also review the state of fixed-mobile substitution.
- The report provides forward-looking answers to a set of crucial questions.
What are the business drivers for MNOs to roll out FMC services? How urgent is
the need for FMC, especially for providers eyeing mobile and fixed Internet
services as the next revenue opportunity?
- Does FMC work? What impact, if any, has it had on the performance of
operators that have launched FMC services? Our performance analysis assesses
FMC services that have been discontinued or launched in the past 12 months.
- What is the future of FMC? What are the convergence service options
available to service providers that are not prepared to deal with the
potentially disruptive nature of existing FMC technologies? What if FMC is not
ready, or is unattractive?
- We close our report with a forecast of FMC subscriber adoption and revenue
at a global level.
Audience
Mobile Network Operators
The report will help you understand the market readiness of existing FMC
technologies, what drives FMC rollouts globally, and how the new services are
positioned and priced. Through the case studies, it assesses the impact of
commercial FMC offerings on adoption and traffic, as well as the reasons
behind the successes or failures.
Equipment Vendors
The report will help you evaluate the market potential of different types of
convergence technologies in developed and emerging markets. It identifies the
markets and players that will drive FMC in the next five years and presents
the first performance results of commercial UMA and home zone services.
Financial Institutions and Investors
By evaluating the technology and the drivers behind FMC, the report will help
you determine the business case of service providers, including the impact of
FMC launches on demand and traffic. Besides analyzing the performance of FMC
services to date, we provide a top-level forecast of FMC subscriber adoption
and revenue.
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