Games Market in China 2008

Table of Contents

• Methodology
• Glossary of Terms and Abbreviations
• Defining Online Games

I. Executive Summary

II. PC Hardware

III. Internet and Broadband

• Speed and Price of Broadband
• "The Great Firewall of China"

IV. Internet Cafes

V. Unique Characteristics of Online Games

• Online Games Marketing
• MMORPG
• Casual Games
• Casual Games Revenue Models
• In-Game Advertising

VI. Drivers to Growth

VII. Inhibitors to Growth

VIII. Games Market Top Trends

• Rising Development Capabilities and Licensing
• Declining Popularity of Korean Titles
• New Market Entrants and Emerging Companies
• Improved Market Capitalization
• Perfect World
• KingSoft
• Giant Interactive
• NetDragon
• Consolidations and Investments
• Rising ARPU

IX. Games Market Forecasts

X. Top Game Operators

XI. Top Online Games

XII. Profiles of Select Online Games

• Fantasy Westward Journey
• World of Warcraft
• Eudemons Online
• Zhengtu Online
• Tianlong Babu
• Freestyle

XIII. Billing and Payment Methods

XIV. Leading Game Publishers and Operators

• CDC Games
  • Key Highlights
  • Games
  • Financial Information
  • Marketing News
  • Future Outlook
• Giant Interactive Group Inc
  • Key Highlights
  • History
  • Strategy
  • Games
  • Financial Information
  • Future Outlook
• NetEase
  • Key Highlights
  • Games
  • Financial Information
  • Marketing News
  • History
  • Future Outlook
• NetDragon
  • Key Highlights
  • Games
  • Financial Information
  • Marketing News
  • History
  • Future Outlook
• Shanda Entertainment
  • Key Highlights:
  • Games
  • Financial Information
  • Marketing News
  • History
  • Future Outlook
• Sohu.com Inc.
  • Key Highlights
  • Games Division
  • Financial Analysis
  • Future Outlook
• Tencent
  • Key Highlights
  • Products
  • Financial Information
  • Marketing News
  • Future Outlook
• The9 Limited
  • Key Highlights
  • Strategy
  • World of Warcraft
  • Games
  • Financial Information
  • Marketing News
  • Future Outlook
• Perfect World
  • Key Findings
  • History
  • Strategy
  • Games
  • Financial Information
  • Future Outlook
• 9you
  • Games
  • Upcoming Releases
  • Marketing News
  • Future Outlook

XV. The Phoenix Generation: Consumer Insights into Chinese Youth

• The Phoenix Generation: Youth Gaming and Culture
• Hot List of Favorite Brands
• Youth Gaming
• Online gaming is a popular leisure activity
• Cheating and Fraud in Games
• PC most popular platform; handheld consoles are on the rise

XVI. Socio-Economic Overview

• Economy
• Development in the Western Regions
• Population
• Per Capita Income
• Regional Differences
• One-Child Policy
• Gaming Centers
• Unique Characteristics of Chinese Society
• Guanxi
• Floating of the Yuan
• Transparency and Corruption

XVII. Software Piracy

• Internet Download and Peer to Peer File Sharing
• Physical Piracy
• Pirate Servers
• Lack of government enforcement
• Low per capita income and consumer habits

XVIII. Government Regulations

• Government Agencies Involved in Regulating Games
• Fatigue System

Table of Figures

• Figure 1: Matrix Comparing Casual and MMORPG Games in China
• Figure 2: Chinese Games Forecasts 2006 to 2011 Data Table, $m
• Figure 3: New Desktop PC Purchases Based on Income
• Figure 4: Number of Broadband and Dial-Up Connections in China
• Figure 5: Reasons to Use the Internet
• Figure 6: Age of Internet Users
• Figure 7: Location for Online Gaming (multiple-choice)
• Figure 8: Age of Chinese Internet Cafe Users
• Figure 9: Most Installed MMORPGs at Internet Cafes
• Figure 10: Main Purpose for Going to Internet Cafes
• Figure 11: 9you' s Crazy Kart
• Figure 12: Perfect World' s in-house developed MMORPG Perfect World
• Figure 13: Online Games Market Forecast 2006-2011 Graph, $m
• Figure 14: Online Games Market Forecast 2006-2011 Data Table, $m
• Figure 15: Top Online Games Operators by Revenue
• Figure 16: Game Operator Revenue Market Share 2007
• Figure 17: Select Operator-Developer Relationships
• Figure 18: Select Online Games by Peak Concurrent Users
• Figure 19: Logo and Screenshot for Fantasy Westward Journey
• Figure 20: Screenshot of the Burning Crusade
• Figure 21: Screenshot of Eudemons Online
• Figure 22: Advertisement for Zhengtu Online
• Figure 23: Combat scenes from Zhengtu Online
• Figure 24: A combat scene in Tianlong Babu
• Figure 25: Advertising for Sohu' s Tianlong Babu in Taiwan
• Figure 26: Screenshots of T2CN' s Freestyle
• Figure 27: Comparison of Top Four Game Operators
• Figure 28: Revenues and Net Income of Top 4 Game Operators ($m)
• Figure 29: Screenshot of Special Forces
• Figure 30: Screenshot of Yulgang
• Figure 31: Existing and Upcoming Games by CDC Games
• Figure 32: CDC Games Revenues from Q2 2006 - Q3 2007
• Figure 33: Screenshots of ZT Online
• Figure 34: ZT Online' s User Metrics (in 000s)
• Figure 35: Screenshots of Giant Online
• Figure 36: Popular and Upcoming Games by NetEase
• Figure 37: Screenshot of Fantasy Westward Journey
• Figure 38: NetEase' s Corporate Net Income and Revenues
• Figure 39: Screenshot of Conquer Online
• Figure 40: Screenshot of Eudemons Online
• Figure 41: NetDragon' s Q3 2007 Revenue by Game
• Figure 42: Top Three Games by NetDragon
• Figure 43: NetDragon' s Corporate Net Income and Revenues Graph
• Figure 44: NetDragon' s Corporate Net Income and Revenues ($m)
• Figure 45: Screenshot of Mir II
• Figure 46: Top Titles by Shanda
• Figure 47: Shanda' s Corporate Net Income and Revenues (in millions)
• Figure 48: Shanda Casual and MMORPG Q4 2007
• Figure 49: Screenshots of TLBB
• Figure 50: TianLong BaBu Metrics
• Figure 51: Sohu Financial Performance (In $m)
• Figure 52: Tencent Penguin Mascot
• Figure 53: Tencent' s Corporate Net Income and Revenues ($m)
• Figure 54: Screenshot of Soul of the Ultimate Nation (SUN)
• Figure 55: The9' s Corporate Net Income and Revenues
• Figure 56: Screenshot of Perfect World
• Figure 57: Screenshots of Zhu Xian
• Figure 58: Perfect World Game Metrics
• Figure 59: Screenshot of Audition
• Figure 60: Most Mentioned Brands in Phoenix Generation Reports
• Figure 61: Most Mentioned Games in Phoenix Generation Reports
• Figure 62: Most Popular Leisure Activities
• Figure 63: ZT Online Photos of Female Gamers
• Figure 64: Netease Password Protection Card
• Figure 65: Popular Gaming Platforms
• Figure 66: Monthly Entertainment Spending
• Figure 67: Key Country Metrics
• Figure 68: China' s Population by Age Group
• Figure 69: Map of China' s Provinces
• Figure 70: Major Cities in China (Population in millions)
• Figure 71: Verycd.com screenshot