Report Summary
The UK Internet banking market is maturing fast: despite the bursting of the technological bubble in the late 1990s, no ambitious bank can ignore
the possibilities of an increasingly Internetorientated public. Datamonitor estimates that there are currently 7.5 million Internet banking customers
in the UK. Three years ago it was widely thought the Internet would replace the branch as the primary distribution channel of banking products. While
this has proved not to be the case, it is emerging as one of the key channels behind branch and telephone for distributing certain banking services:
The report explains the three different strategies that can be employed to enter the online banking market which are discussed: standalone or
"pure-play" Internet bank with separate eBrand; Internet services that are integrated with existing banking services; and a combination of
the two. It also includes detailed company analysis of all the major players in the UK online banking market. The report provides invaluable insight
for retail banking players wishing to scope competitors, as well as vendors and professional services firms aiming to target online banks
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