Abstract
While more and more new products are developed to rival traditional dairy
commodities, consumers are becoming increasingly health-conscious. How will you
defend and increase your share of the dairy market in Western Europe, Eastern
Europe or the United States over the next three years? New Profit Opportunities
in Dairy to 2008: Industry insights and NPD trends is a strategic management
report evaluating the major dairy categories in Belgium, Spain, Germany, France,
Italy Hungary, Poland, Czech Republic, UK and the US. The report quantifies the
opportunities associated with milk, cheese, yoghurts, chilled desserts and fats
and spreads for each country by assessing the sales market value and volume
patterns over the past five years with future forecasts to 2008. The reports
identify the major players in each dairy category and evaluate key issues such
as private label versus branded market competition.
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