Abstract
UPDATE - The worlds obsession with low carb diets continues but has this
dieting trend had its peak or is there still plenty of room for new products in
existing and new markets? The original report Obesity, Low Carb Diets and the
Atkins Revolution was published in May 2004 and rapidly became our best-selling
report as the food and drinks industry clearly recognised the need to at least
recognise this dietary revolution, if not invest in it. This up-dated report
considers what has happened in the low carb market since the original
publication and identifies major, innovative product launches and leading
company players. The original industry respondents have been surveyed once again
to answer your questions regarding the potential lifespan, interest and existing
investment in the low carb diet market. Additional research has been conducted
surrounding retailer activity, assessing who or what is driving low carb
activity and future potential problems within the market.
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