The Juice Market Outlook to 2008: NPD strategies and new growth opportunities from health

Table of Contents

• Executive summary 8
  • The juice market overview 8
  • Focus on pure fruit juice 8
  • Identifying market leaders and best-practice strategies 10
  • Market trends and new product development 11
  • Industry opinion survey and conclusions: where next for the juice market? 12
• Chapter 1 The juice market overview 14
  • Summary 14
  • Introduction 14
  • Sizing up the market 15
  • Market value 15
    • Juice market value, 1998--2003 15
    • Juice market value, 2004--2008 16
    • Future forecast 16
  • Market volume 16
    • Juice market volume, 1998--2003 17
    • Juice market volume, 2004--2008 17
    • Future forecast 17
• Chapter 2 Focus on pure fruit juice 20
  • Summary 20
  • Introduction 21
  • Pure fruit juice 21
  • Market value 21
    • Pure fruit juice market value, 1998--2003 21
    • Future forecast 22
    • Pure fruit juice market value, 2004--2008 22
  • Market volume 23
    • Pure fruit juice market volume, 1998--2003 24
    • Pure fruit juice market volume, 2004--2008 24
    • Future forecast 24
  • Major drivers in pure fruit juice 25
  • Massive potential in Eastern Europe 25
  • Focus on Polands potential 26
  • NPD trends in pure fruit juice 27
  • Adult soft drinks with premium flavours 27
• Chapter 3 Identifying market leaders and
  • best-practice strategies 30
  • Introduction 31
  • Top five juice market leaders in Belgium 31
  • Top five juice market leaders in Germany 32
  • Top five juice market leaders in Japan 32
  • Top five juice market leaders in Spain 33
  • Top five juice market leaders in the UK 33
  • Top five juice market leaders in the United States 34
  • Best practice case study from the market leaders 34
  • Case study one: Minute Maid from Coca-Cola is a driving force in the US juice market 34
  • Case study two: The juice from Del Monte 36
  • Case study three: Ocean Spray innovates 37
    • Performance in a declining market 37
  • Case study four: PepsiCos Tropicana 38
    • Tropicana steps up to the challenge facing carbonates 38
    • Expanding the healthy image proves fruitful 39
    • Smooth acquisition 39
    • Making a fizz 40
    • The Smart Spot 40
  • Case study five: Welchs covers all bases in the juice market 40
    • From 1869 to 2005 40
    • Novelty juices 41
  • Case study six: Feel Good Drinks 42
  • Case study seven: RDA Organic 43
• Chapter 4 Market trends and NPD 46
  • Introduction 47
  • Consumer confusion 47
  • Added value from added ingredients 47
    • France welcomes the cranberry 48
  • Even juices experienced the low carb impact 48
    • The next big thing in juice: pomegranate 49
  • Rap stars launch their own juice brands 50
  • Fruit juice for kids 50
  • Japanese lead the health and wellness movement 51
  • Del Montes seasonal innovation 52
• Chapter 5 Industry opinion survey and
  • conclusions: Where next for the
  • juice market? 54
  • Introduction 55
  • Enjoyment is the most important driver in the soft drinks market 55
  • Pure fruit juice takes the lead as the strongest category 57
  • The media has helped drive growth and innovation in the juice category 58
    • The legal minefield of health claims 59
  • Conclusions: the future potential for the juice category 60
  • Healthy new product launches opens the way for small, niche brands 60
  • Major players to launch healthier brand extensions with fruit juice inspiration 60
  • Functional juices 61
  • Targeting the kids lunchbox market 62
  • Innovative taste profiles 63
  • Low calorie juice variants 63
• Chapter 6 Appendix 66
  • Industry opinion survey 66
  • Index 69

List of Figures

• Figure 2.1: Forecast pure fruit juice market value across the 10 countries, 2008 23
• Figure 2.2: Forecast pure fruit juice market value across the 10 countries, 2008 25
• Figure 2.3: The English Garden collection: Damson and Plum 28
• Figure 3.4: Coca-Cola focusing on its juice brands to enhance healthy positioning 35
• Figure 3.5: Novelty and premium packaging to match flavour combinations 41
• Figure 3.6: Feeling good about healthy soft drinks 43
• Figure 3.7: Organic on its way to mainstream 44
• Figure 4.8: Pom Wonderful: Pomegranate Juice Drink 49
• Figure 4.9: Pimp juice: a premium, energy drink with celebrity endorsement 50
• Figure 4.10: Innocent Kids 51
• Figure 5.11: Importance of four major drivers on soft drinks market growth 56
• Figure 5.12: Which sectors have witnessed the strongest growth in your region in the past 12 months? 58
• Figure 5.13: What is driving growth and innovation in the juice category? 59
• Figure 5.14: Tango Clear: moving away from carbonates image and closer to the healthier reputation of fruit juice 61

List of Tables

• Table 1.1: Juice market value, $m, 1998--2003 15
• Table 1.2: Juice market value, $m, 2004--2008 16
• Table 1.3: Juice market volume, litres m, 1998--2003 17
• Table 1.4: Juice market volume, litres m, 2004--2008 17
• Table 2.5: Pure fruit juice market value, $m, 1998--2003 21
• Table 2.6: Pure fruit juice market value, $ m, 2004--2008 22
• Table 2.7: Pure fruit juice market volume, litres m, 1998--2003 24
• Table 2.8: Pure fruit juice market volume, litres m, 2004--2008 24
• Table 3.9: Top five juice market leaders, Belgium, by market value share 31
• Table 3.10: Top five juice market leaders, Germany, by market value share 32
• Table 3.11: Top five juice market leaders, Japan, by market value share 32
• Table 3.12: Top five juice market leaders, Spain, by market value share 33
• Table 3.13: Top five juice market leaders, UK, by market value share 33
• Table 3.14: Top five juice market leaders, United States, by market value share 34
• Table 5.15: Please rate the following drivers in order of importance to the soft drinks market 56
• Table 5.16: Which sectors have witnessed the strongest growth in your region in the past 12 months? 57
• Table 5.17: What is driving growth and innovation in the juice category? 59