With consumers' never-ending search for alternative therapies to a multitude of health-related issues, manufacturers are introducing a whole host of new food and drink products that promise to help consumers reach their individual health goals, through means of prevention and maintenance. Innovation in Functional Food and Drinks is a new report that provides a rigorous study of the growth, drivers and future market size of the food and drinks market, evaluating and identifying the key ingredients that will take it forward. With our exclusive in-depth industry executive and consumer surveys, together with empirical analysis of product launch data and consumer opinions, Business Insights is uniquely equipped to identify the key issues and strategies allowing competitive edge in this rapidly growing market. This new report will enable you to benchmark your strategy and assess potential markets by identifying the consumer and regulatory factors driving the functional market.
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