The Top 10 Global Leaders in Food: Market growth, NPD and key strategies

Table of Contents

Executive Summary

• Market dynamics
• Cadbury Schweppes
• Danone
• General Mills
• Heinz
• Kellogg
• Kraft
• Mars Inc.
• Nestle
• PepsiCo
• Unilever
• Industry opinion survey
• Conclusions

Chapter 1 Introduction

• The aim of this report
• Chapter structure
• Selecting the ' Global Food Leaders'

Chapter 2 Market dynamics

• Summary
• Introduction
• Methodology behind the analysis of global food markets
• Trends in global food markets
• Health
• Organic food
• Ethnic diversity
• Company positioning: global food leaders
• Market positioning: bakery and cereals
  • Market share versus growth in global bakery and cereal markets
• Market positioning: chilled food
  • Market share versus growth in global chilled food
• Market positioning: confectionery
  • Market share versus growth in global confectionery markets
• Market positioning: dairy products
  • Market share versus growth in global dairy markets
• Market positioning: savory snacks
  • Market share versus growth in global savory snacks markets

Chapter 3 Cadbury Schweppes

• Summary
• About Cadbury Schweppes
• History
• Recent performance
• Financial performance 2005
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• The Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Exceptional performance by Adams
• Weaknesses
  • Sensitivity to retail trade contracts in the US
• Opportunities
  • Growth in the US gum market

Chapter 4 Danone

• Summary
• About Danone
• History
• Recent performance
• Financial performance 2005
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Improved operational efficiency
• Weaknesses
  • Customer concentration
• Opportunities
  • Packaged water

Chapter 5 General Mills

• Summary
• About General Mills
• History
• Recent performance
• Financial Results 2005
• Second quarter results 2006
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• The Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Brand name and market leadership
• Weaknesses
  • Seasonality in business
• Opportunities
  • High consumer spending in the US
• Threats
  • Consolidation of grocery retailers
  • New FDA labeling regulations

Chapter 6 H. J. Heinz

• Summary
• About H. J. Heinz
• History
• Recent performance
• Financial performance 2005
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• The Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Competitive return on assets and equity
• Weaknesses
  • Declining margins
  • Product recall
  • Poor cash flow from operating activities
• Threats
  • Rising trend of eating out

Chapter 7 Kellogg

• Summary
• About Kellogg
• History
• Recent performance
• Market positioning
• The Americas
• Asia-Pacific
• The Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • High brand equity
• Weaknesses
  • Dependence on single customer
  • Lack of diversification
• Opportunities
  • Expansion of facilities in Mexico
• Threats
  • New FDA labeling regulations

Chapter 8 Kraft

• Summary
• About Kraft
• History
• Recent performance
• Financial performance 2005
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• The Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Weaknesses
  • Increasing commodity costs
• Opportunities
  • Growth in developing markets especially Russia
  • Switch of production to lower cost countries such as Lithuania
• Threats
  • Negative publicity due to link with Altria
  • Move against GM ingredients

Chapter 9 Mars Inc.

• Summary
• About Mars Inc.
• History
• Recent performance
• Market positioning
• The Americas
• Asia-Pacific
• Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Weaknesses
  • Decentralized management
• Opportunities
  • Demand for bottled water
• Threats
  • Fluctuations in supply prices of raw materials
  • Growing health concerns

Chapter 10 Nestle

• Summary
• About Nestle
• History
• Recent performance
• Financial performance in 2005
• Market positioning
• The Americas
• Asia-Pacific
• Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Strong brand equity
• Weaknesses
  • Increasing inventories
  • Negative publicity in packaged water sector
• Opportunities
  • Rising trend of eating out
• Threats
  • Allegations of unethical business activities

Chapter 11 PepsiCo

• Summary
• About PepsiCo
• History
• Recent performance
• Financial performance 2005
• Acquisitions
• Market positioning
• The Americas
• Asia-Pacific
• Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Robust growth
  • Powerful go-to market systems
• Weaknesses
  • Customer concentration
  • Questionable business practices
• Opportunities
  • Packaged water
  • Rising Hispanic population in the US
• Threats
  • Slowdown in North American population growth
  • Increasing popularity of super-snack foods
  • Obesity tax

Chapter 12 Unilever

• Summary
• About Unilever
• History
• Recent performance
• Financial performance 2005
• Acquisitions and divestments
• Market positioning
• The Americas
• Asia-Pacific
• Middle East and Africa
• Eastern Europe
• Western Europe
• Strategies for growth
• Innovation and NPD
• NPD analysis
• Innovative products
• SWOT analysis
• Strengths
  • Strong R&D focus
• Weaknesses
  • Partial success of the path to growth strategy
  • Weak brand strategy
• Opportunities
  • Organizational restructuring
• Threats
  • Difficult conditions in key markets

Chapter 13 Industry opinion survey

• Summary
• Introduction
• 2006 company performance
• Reacting to consumer trends
• Innovation and NPD
• Identification of cross-category expansion opportunities
• Entering new markets
  • Regions with the most growth potential
• Marketing and communications
• NPD and growth strategies
• Key areas of investment for building a competitive position
• Key sources of innovation
• Trends that will influence marketing NPD and brand strategies
• Growth strategies that are the most important
• Leaders in innovation

Chapter 14 Conclusions

• Summary
• Introduction
• The global food industry
• Trends in NPD
  • The development of functional food and drinks
  • Organic food
  • Diversity of ranges
• Growth in Asia-Pacific and Eastern Europe
  • Eastern Europe - Russia
  • Asia-Pacific - China
  • Asia-Pacific - India
• Strategies for success
• NPD is a key driver of growth
• Divestment to focus on core brands
• Index