Abstract
The number of commercially lucrative drugs coming off patent has catalyzed the
growth of the generics industry, creating significant profit opportunities for
generics manufacturers. However, this market faces a considerable number of
threats, with bulk manufacturers from developing countries becoming
internationally competitive and the aggressive actions of branded
pharmaceutical marketers in protecting their patent and market position
resulting in ramifications for the sector as a whole. Future Growth
Opportunities in Generics provides an in-depth analysis into the direction of
the global generics market, evaluating competitive dynamics through a detailed
review of major consolidation activity in the sector. Opportunities for future
success are also explored, including the potential offered by biosimilars and
the increasing focus by governments on healthcare cost containment, enabling
you to determine the factors crucial to your success in the global generics
market.
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