Key Trends in Nutraceutical Food and Drinks: Novel ingredients, new applications and future revenue opportunities

Table of Contents

Executive Summary

• Weight control
• Blood sugar
• Digestive health and allergies
• Joint and bone health
• Cognitive health and energy
• Aging and cosmeceuticals
• Cardiovascular health: lowering cholesterol and blood pressure
• Industry survey

Chapter 1 Weight control

• Summary
• Introduction
• Obese and overweight epidemiology
• NPD and innovation
  • Regional analysis
  • Current product overview
• Current ingredients
  • Protein isolates
  • Oligofructose
  • Bitter orange
• Novel ingredient case study - ForsLean and the Sabinsa Corporation
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing assessment
• Future ingredients
  • Caralluma fimbriata
  • Simmondsia chinensis (jojoba plant ext)
  • Pinoleic acid
• Conclusions

Chapter 2 Blood sugar

• Summary
• Introduction
• Diabetes epidemiology
• NPD and innovation
  • Regional analysis
  • Current product overview
• Current ingredient trends
  • Chromium
  • Cinnamon
  • Glucomannan (amorphophallus konjac)
• Novel ingredient case study - Cinnulin-PF and Integrity Nutraceuticals International
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing assessment
• Future ingredients
  • Bitter melon
  • Coffea arabica and chlorogenic acid
  • Lipoic acid (potassium-R-lipoate)
• Conclusions

Chapter 3 Digestive health and allergies

• Summary
• Introduction
• IBS epidemiology
• Market value of digestive health food and drinks
• NPD and innovation
  • Regional analysis
• Current ingredients
  • Resistant starch
  • Pro, pre and synbiotics
  • Allergen free foods
• Novel ingredient case study - Beneo Synergy-1 and Orafti
  • The company
  • The ingredient
  • Dosage and delivery form
  • Marketing assessment
• Future ingredients
  • Novel prebiotics
    • Isomalto-oligosaccharides (IMO)
    • Soy-oligosaccharides
    • Xylo-oligosaccharides
  • Cranberry
  • Grapefruit + inulin (prebiotics)
• Conclusions

Chapter 4 Joint and bone health

• Summary
• Introduction
• Osteoporosis epidemiology
• Market value of bone health food and drinks
• NPD and innovation
  • Regional analysis
  • Current product overview
• Current ingredients
  • Glucosamine sulfate
  • Chondroitin
  • Methylsulfonylmethane (MSM)
• Novel ingredient case study - MicroLactin and the Humanetics Corporation
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing assessment
• Future ingredients
  • Galactolipids (GOPO)
  • Sodium hyaluronate
  • Sulphoraphane (broccoli extract)
• Conclusions

Chapter 5 Cognitive health and energy

• Summary
• Introduction
• Major depressive disorder epidemiology
• Market value of energy food and drinks
• NPD and innovation
  • Regional analysis
• Current ingredients
  • Caffeine
  • ECGC ((-)-epigallocatechin-3-gallate)
  • Coenzyme Q10 (CoQ10)
• Novel ingredient case study - Teavigo and DSM Nutritional Products
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing assessment
• Future ingredients
  • Creatine
  • Ashwagandha
  • Blueberries
• Conclusions

Chapter 6 Aging and cosmeceuticals

• Summary
• Introduction
• The aging population
• Market value of oral beauty supplements
• NPD and innovation
  • Regional analysis
  • Current product overview
• Current ingredients
  • Coenzyme Q10 (CoQ10)
  • Essential fatty acids
  • Vitamin E
• Novel ingredient case study - Injuv from Soft Gel Technologies, Inc
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing/company assessment
• Future ingredients
  • Pomegranate extract
  • N-acetylglucosamine
  • Quercetin

Chapter 7 Cardiovascular health: lowering cholesterol and blood pressure

• Summary
• Introduction
• Cardiovascular disease epidemiology
• Market value of heart health food and drinks
• NPD and innovation
  • Regional analysis
  • Current product overview
• Current ingredients
  • Current cholesterol ingredients
    • Oat fiber (beta-glucans)
    • Soy protein
    • Phytosterols (beta-sitosterols)
  • Current blood pressure ingredients
    • Tripeptides (L-valyl-L-prolyl-L-proline and L-isoleucyl-L-prolyI-Lproline)
    • Casein peptide (C12)
    • Lycopene
• Novel ingredient case study - Reducol and Forbes Medi-Tech Inc
  • The company
  • The ingredient
  • Proof of efficacy
  • Dosage and delivery form
  • Marketing/company assessment
• Future ingredients
  • Future ingredients in the cholesterol market
    • Glucomannan
    • Pomegranate extract
    • Rice bran oil
  • Future ingredients for the blood pressure market
    • Cinnamon
    • Sesamin lignans
    • L-theanine
• Conclusions

Chapter 8 Industry survey

• Summary
• Introduction
• Contributor bio
• The survey
  • Key trends in functional food and drinks
  • Ingredients
  • Selection of ingredients for food and drinks
  • Marketing functional ingredients
  • Future ingredients

Chapter 9 Appendix

• Bibliography
• Index

List of Figures

• Figure 1.1: % growth of weight control food and drinks launched, 2002-2006
• Figure 1.2: % of weight control products launched in each category, 2002-2006
• Figure 1.3: Share of weight control food and drinks launched, 2002 and 2006 (%)
• Figure 1.4: Percentage of weight control products launched in each region, 2005-2006
• Figure 1.5: Balance Bar
• Figure 1.6: Instantaneo
• Figure 1.7: IMG advertising copy for Sabinsa' s ForsLean
• Figure 1.8: Balanced GenaSlim Meal Replacement Powders
• Figure 1.9: Suntory Beautiful Water
• Figure 2.10: % growth of blood sugar food and drinks launched, 2002-2006
• Figure 2.11: % of blood sugar products launched in each category, 2002-2006
• Figure 2.12: Share of blood sugar food and drinks launched, 2002 and 2006
• Figure 2.13: Percentage of blood sugar products launched in each region, 2005-2006
• Figure 2.14: DiabetiTrim
• Figure 2.15: Eat Well Be Well
• Figure 2.16: Kirin Wellfoods Lieta Soup
• Figure 2.17: Advertising copy for INI' s Cinnulin PF
• Figure 2.18: Charantea Ampalaya Bitter Melon Tea
• Figure 2.19: Inner Balance Body Shape
• Figure 3.20: % growth of digestive health and allergen free food and drinks launched, 2002-200675
• Figure 3.21: % of digestive health and allergy free products launched in each category, 2002-2006
• Figure 3.22: Share of digestive health and allergen free food and drinks launched, 2002 and 2006
• Figure 3.23: Percentage of digestive health and allergen free products launched in each region, 2005-2006
• Figure 3.24: Hi-Maize Sainsbury' s bread
• Figure 3.25: Nurture 3 gold
• Figure 3.26: Orafti' s Ideal You Beneo based sweetener
• Figure 3.27: CranBiotic from Futurebiotics, LLC
• Figure 4.28: % growth of bone and joint health food and drinks launched, 2002-2006
• Figure 4.29: % of bone and joint health products launched in each category, 2002-2006
• Figure 4.30: Share of bone and joint health food and drinks launched, 2002 and 2006
• Figure 4.31: Percentage of joint and bone health products launched in each region, 2005-2006
• Figure 4.32: Just 4 Joints
• Figure 4.33: Zeria Shin Royal Zeronto B Fresh
• Figure 4.34: Advertising copy for Humanetics MicroLactin
• Figure 4.35: Litozin Joint Health
• Figure 4.36: FlexMend with Hyaluronic Acid
• Figure 5.37: % growth of cognitive health and energy food and drinks launched, 2002-2006
• Figure 5.38: % of cognitive health and energy products launched in each category, 2002-2006
• Figure 5.39: Share of both cognitive health and energy food and drinks launched, 2002 and 2006
• Figure 5.40: Percentage of cognitive health and energy products launched in each region, 2005-2006
• Figure 5.41: Herbal Energy Pastilles from Swiss Navy
• Figure 5.42: Lacto Tab Q10
• Figure 5.43: Teavigo advert released from DSM
• Figure 5.44: Firefighter EMS from Firefighter Brands LLC
• Figure 5.45: Herbonic from Maharishi Ayurveda Corporation
• Figure 5.46: Natural Factors from Natural Factors Nutritional Products, Inc
• Figure 6.47: % growth of cosmeceutical food and drinks launched, 2002-2006
• Figure 6.48: % of cosmeceutical products launched in each category, 2002-2006
• Figure 6.49: Share of cosmeceutical food and drinks launched, 2002 and 2006
• Figure 6.50: Percentage of cosmeceutical products launched in each region, 2005-2006
• Figure 6.51: DermaSilk from Cesmedex
• Figure 6.52: Injuv advert for Soft Gel Technologies, Inc
• Figure 6.53: Inaba Shiwa from Inaba Foods Ltd
• Figure 7.54: % growth of cholesterol and blood pressure reducing food and drinks launched, 2002-2006
• Figure 7.55: % of cholesterol and blood pressure reducing products launched in each category, 2002-2006
• Figure 7.56: Share of cholesterol and blood pressure reducing food and drinks launched, 2002 and 2006
• Figure 7.57: Percentage of cholesterol and blood pressure lowering products launched in each region, 2005-2006
• Figure 7.58: Perfect Foods from Garden of Life
• Figure 7.59: Glenny' s Naturals Soy Crisps
• Figure 7.60: Tesco' s Reducol fortified milk product
• Figure 7.61: Vegetables every morning from Ajinomoto
• Figure 7.62: Beauty drink "Yokuasa Purun" from Coca-Cola
• Figure 7.63: Reducol raw ingredient from Forbes Medi-Tech Inc
• Figure 7.64: Reducol branding from Forbes Medi-Tech Inc
• Figure 7.65: Perfect Meal from Garden of Life
• Figure 7.66: Heart Oil from Tropical Nutrition Co Ltd
• Figure 7.67: Kellogg' s Smart Start Healthy Heart Cereal Bars
• Figure 7.68: Kanebo Kurogoma Milk Soft Candy from Kanebo Foods
• Figure 7.69: C2 Cool & Clean
• Figure 8.70: Demographic groups that purchase supplements for each health issue
• Figure 8.71: Level of impact health issues will have on growth of supplement sales over the next years
• Figure 8.72: Rating of health trends as drivers of sales growth for food and drinks manufacturers over the past year
• Figure 8.73: Sales growth potential health trends offer food and drinks manufacturers over the next 5 years
• Figure 8.74: Features important to the success of a nutraceutical product
• Figure 8.75: Ingredients that are currently most commonly used in food and drinks targeting a particular ailment
• Figure 8.76: Ingredients that will experience an increase in use in food and drinks targeting a particular ailment over the next 5 years
• Figure 8.77: Factors that are the most important in the selection of nutraceutical ingredients for food and drinks
• Figure 8.78: Important factors for a successful launch of a novel nutraceutical ingredient to market
• Figure 8.79: The most important forms of marketing for the launch of a novel nutraceutical ingredient in food and drink products

List of Tables

• Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (% adult population)
• Table 2.2: Prevalence of Type 1 & 2 diabetes in the 7 major markets, 2004-2005
• Table 3.3: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2005- 10
• Table 3.4: Sales of gut health food and drinks, (US$,m), 2005-2010
• Table 4.5: Prevalence of osteoporosis in men and women over 50 across the seven major markets, 2005
• Table 4.6: Sales of bone health food and drinks, (US$,m), 2005-2010
• Table 5.7: Prevalence of major depressive disorder/anxiety in the seven major markets, 2005
• Table 5.8: Sales of energy food and drinks, (US$,m), 2005-2010
• Table 6.9: Population over 60' s, (m), 2005-2010
• Table 6.10: Oral beauty supplements consumer spending in Europe and the US (US$m), 2005- 2010
• Table 7.11: Estimated prevalence of major cardiovascular diseases, hypertension and hypercholesterolemia in the seven major markets, 2004
• Table 7.12: Sales of heart health food and drinks, (US$,m), 2005-2010
• Table 8.13: Top 10 ingredients executives think will be important in food and drinks development in the health trend over the next 5 years