Abstract
Despite widespread moves towards a ' greener' future, fossil fuels and nuclear
energy are still dominant within power generation. Lack of consumer knowledge,
demand and limited government subsidization has meant slow progress. However,
there are signs that the trend towards ethical consumerism and the increasing
cost of non-renewable energy are leading to a rethink amongst the major
utility companies.
Green Energy Strategies in European Utilities is a new management
report that provides comprehensive analysis into various leading utility
companies - Electricité de France (EDF), Enel, Vattenfall, Endesa,
E.on, Suez, RWE, CEZ, ScottishPower and Nuon - offering a concise
examination of renewable generation and capacity, the mix, pricing and
marketing of green energy products currently available on the market. In
addition, future growth, investment opportunities and research and development
in renewable technologies are explored.
Use this new report to anticipate potential investment opportunities and
risks, create and sustain a competitive advantage and considerably increase
your market share.
Some key findings from this report...
- EDF has the highest renewable energy generation capacity of any European
utility at 24,547MW - equivalent to 18.8% of total capacity.
- Enel leads renewable generation and plans to produce 30% of its total
power output from renewable resources by 2010. The company also plans to
invest 1.3bn in renewable generation and gain 300 MW of additional capacity
between 2006 and 2010.
- There are a limited number of green energy products within the EU
electricity market currently on offer, and uptake is typically poor, in part
because consumers have little incentive or impetus to switch.
- Renewable energy generation still varies considerably by country. For
example, in Germany most electricity is sourced from fossil fuels, although
RWE is making moves towards significant CO2 reduction.
This new report will provide you with...
- Analysis of the top 10 utilities by renewable energy capacity and
analysis of capacity by fuel type and power plant portfolio.
- Examination of generation by fuel type for each utility company.
- Assessment of the future investment plans for each utility company
and research and development into renewable energy technologies or fossil fuel
plants with carbon capture and decarbonisation.
- Overview of product mix and marketing for green energy products for
each company.
- A detailed list and evaluation of the green energy tariffs for each
of the major utility companies.
Some key questions answered in this report...
- Who are the top 10 utilities in terms of renewable energy capacity?
- Why is there a lack of consumer demand for green energy and what impacts
on uptake?
- What drives investment strategies in non-renewables, carbon management and
renewable energy?
- What strategies are utility companies employing in order to increase their
renewable energy capacity?
- Is there a future in carbon capture and CO2- free fossil fuel plants
rather than renewable energy such as wind, solar, etc.?
Some hot issues covered in this report...
- Ethical consumerism - the increasing demand for corporate social
responsibility and more ethical products in the marketplace.
- Consumer inertia - switching to green energy and the slow uptake of
green tariffs.
- Government support - for green energy and its impact on green
energy pricing and investment.
- Individual utilities' responses - to the challenge of providing
renewable energy cost effectively in the future.
- Investment plans for green energy - and how these vary by region,
utility and technology.
Top 5 reasons to order this new report today
- Discover how European utilities plan to invest in renewable energy
and the impact this will have on their capacity mix.
- Understand the capacity and generation mix both in terms of
renewable vs non-renewable energy and within renewable energy.
- Assess the ways each company is bringing renewable energy into its
product range and how it is marketing and pricing green tariffs.
- Capitalise on the growing consumer and commercial awareness of issues
- such as climate change and security of fuel supply - examined in this
new report.
- Identify research and development programs and the role of
innovative technologies in future electricity generation in Europe.
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