Abstract
To maintain and develop market share, bakery and cereals manufacturers have
been forced to address the ‘staple’ image of their products. In
doing so, manufacturers have innovated by reformulating to make products more
indulgent, fortifying products with functional ingredients to make them
healthier and developing innovative delivery methods. ‘Growth Strategies
in Bakery and Cereals: Key trends and future product opportunities’ is a
new management report published by Business Insights that analyzes the drivers
and major trends currently influencing the bakery and cereals market including
health, premiumization, guilt-free indulgence, convenience and ethical
consumerism. This report provides detailed market insights at global, regional
and category level to forecast trends accurately to 2009. Best-practice
examples of new products launched between 2004 and 2006 are assessed and
recommendations are made for future innovations. Create more effective new
product development strategies and increase returns on investment with this
new report.
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