Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation

Consumer food and drinks choices are now driven not only by taste, nutrition and price but also by core values and lifestyle aspirations. Within the wellness trend, consumers are looking to food and drinks to provide them with physical, mental, emotional and spiritual health, whether or not they are suffering from a particular illness or condition. Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation is a new management report published by Business Insights that analyzes key trends in wellness food and drinks in the major markets and identifies future growth opportunities. It examines consumer and manufacturer drivers and innovation and NPD in each of the key wellness trends across the key product categories and regions. It also presents and analyses findings from our proprietary survey of senior executives in the international food and drinks industry. Create more effective NPD and marketing strategies to attract wellness consumers by understanding the lifestyle aspirations driving changes in their consumption with the help of this new report.