The Eastern European Forecourt Retailing Market Outlook: Forecourt development, competition and growth strategies

Table of Contents

Executive summary

• Market dynamics
• Market developments by country
• Poland
• Romania
• Czech Republic
• Lithuania
• Hungary
• Bulgaria
• Slovenia
• Slovakia
• Estonia
• Top 10 company analysis
• PKN Orlen
• OMV
• Royal Dutch Shell plc (Shell)
• Lukoil
• Petrom
• MOL
• Petrol Bulgaria
• Grupa Lotos
• Petrol Slovenia
• Statoil

Chapter 1 Introduction

• The aim of this report
• Chapter structure

Chapter 2 Market dynamics

• Summary
• Increasing forecourt numbers
• Increased saturation in Eastern European markets
• Movement towards less mature markets
• Convenience retailing growth in Eastern Europe
• Retail opportunities for fuel retailers with food wholesalers
• Burgeoning market for unmanned forecourt sites

Chapter 3 Country analysis

• Summary
• Poland
• Company market share
• Retail activity
• Unmanned sites
• Romania
• Company market share
• Retail activity
• Czech Republic
• Company market share
• Retail activity
• Lithuania
• Company market share
• Retail activity
• Unmanned sites
• Hungary
• Company market share
• Retail activity
• Bulgaria
• Company market share
• Retail activity
• Slovenia
• Company market share
• Retail activity
• Unmanned sites
• Slovakia
• Company market share
• Retail activity
• Estonia
• Company market share
• Unmanned sites

Chapter 4 Top 10 company analysis

• Summary
• PKN Orlen
• Overview
• Eastern European growth
• Retail activity
• Premium fuels
• Unmanned sites
• Future outlook
• OMV
• Overview
• Eastern European growth
• Retail activity
• Unmanned sites
• Future outlook
• Shell
• Overview
• European growth
• Retail activity
• Joint ventures
• Fuel cards
• Premium fuels
• Future outlook
• Lukoil
• Overview
• European growth
• Retail activity
• Joint ventures
• Premium fuels
• Unmanned sites
• Future outlook
• Petrom
• Overview
• European growth
• Retail activity
• Premium fuels
• Future outlook
• MOL
• Overview
• European growth
• Retail activity
• Future outlook
• Petrol Bulgaria
• Overview
• European growth
• Retail activity
• Premium fuels
• Future outlook
• Grupa Lotos
• Overview
• European growth
• Retail activity
• Fuel card promotions
• Future outlook
• Petrol Slovenia
• Overview
• European growth
• Retail activity
• Joint ventures
• Fuel cards
• Premium fuels
• Unmanned sites
• Future outlook
• Statoil
• Overview
• European growth
• Retail activity
• Fuel cards
• Premium fuels
• Unmanned sites
• Appendix

List of Figures

• Figure 3.1: Forecourt market value v forecourt sites, 2005
• Figure 3.2: Number of forecourt sites, 2006 v non-fuel sales per head (€), 2004
• Figure 3.3: People per site, 2005 v fuel value sales per head, 2005
• Figure 3.4: Market share (by number of sites), 2006 in Poland
• Figure 3.5: Fuel volume shares (m liters), 2005 in Poland
• Figure 3.6: Market share (by number of sites), 2006 in Romania
• Figure 3.7: Fuel volume shares (m liters), 2005 in Romania
• Figure 3.8: Market share (by number of sites), 2006 in Czech Republic
• Figure 3.9: Fuel volume shares (m liters), 2005 in Czech Republic
• Figure 3.10: Market share (by number of sites), 2006 in Lithuania
• Figure 3.11: Fuel volume shares (m liters), 2005 in Lithuania
• Figure 3.12: Market share (by number of sites), 2006 in Hungary
• Figure 3.13: Fuel volume shares (m liters), 2005 in Hungary
• Figure 3.14: Market share (by number of sites), 2006 in Bulgaria
• Figure 3.15: Fuel volume shares (m liters), 2005 in Bulgaria
• Figure 3.16: Market share (by number of sites), 2006 in Slovenia
• Figure 3.17: Fuel volume shares (m liters), 2005 in Slovenia
• Figure 3.18: Market share (by number of sites), 2006 in Slovakia
• Figure 3.19: Fuel volume shares (m liters), 2005 in Slovakia
• Figure 3.20: Market share (by number of sites), 2006 in Estonia
• Figure 3.21: Fuel volume shares (m liters), 2005 in Estonia
• Figure 4.22: PKN Orlen, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.23: PKN Orlen, Eastern European forecourt sites, 2003-2006
• Figure 4.24: PKN Orlen, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.25: PKN Orlen, forecourt site shop fronts
• Figure 4.26: PKN Orlen, retail shop penetration (%), 2003-2006
• Figure 4.27: OMV, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.28: OMV, Eastern European forecourt sites, 2003-2006
• Figure 4.29: OMV, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.30: OMV, forecourt site shop fronts
• Figure 4.31: Shell, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.32: Shell, Eastern European forecourt sites, 2003-2006
• Figure 4.33: Shell, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.34: Shell, forecourt site shop fronts
• Figure 4.35: Lukoil, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.36: Lukoil, Eastern European forecourt sites, 2003-2006
• Figure 4.37: Lukoil, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.38: Lukoil, forecourt site shop fronts
• Figure 4.39: Petrom, Eastern European forecourt sites, 2003-2006
• Figure 4.40: Petrom, forecourt site shop fronts
• Figure 4.41: MOL, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.42: MOL, Eastern European forecourt sites, 2003-2006
• Figure 4.43: MOL, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.44: MOL, forecourt site shop fronts
• Figure 4.45: Petrol Bulgaria, Eastern European forecourt sites, 2003-2006
• Figure 4.46: Petrol Bulgaria, forecourt site shop front
• Figure 4.47: Grupa Lotos, Eastern European forecourt sites, 2003-2006
• Figure 4.48: Grupa Lotos, forecourt site shop fronts
• Figure 4.49: Petrol Slovenia, Eastern European forecourt sites, 2003-2006
• Figure 4.50: Petrol Slovenia, forecourt site shop front
• Figure 4.51: Statoil, geographic spread (by number of sites) in Eastern Europe, 2006
• Figure 4.52: Statoil, Eastern European forecourt sites, 2003-2006
• Figure 4.53: Statoil, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
• Figure 4.54: Statoil, forecourt site shop fronts

List of Tables

• Table 1.1: Market value of selected Eastern European forecourt markets (€m), 2005
• Table 1.2: Top 10 leaders (by no of forecourt sites) within Eastern Europe, 2005-2006
• Table 2.3: Number of forecourt sites in selected countries in Eastern Europe, 2005-2006
• Table 2.4: Unmanned forecourts in a selection of CEE countries, 2005-2006
• Table 3.5: Fuel volume (sales) in Eastern Europe by country (liters m), 2004-2005
• Table 3.6: Fuel sales value in Eastern Europe by country (€ m), 2004-2005
• Table 3.7: Company forecourt sites in Poland, 2005-2006
• Table 3.8: Forecourt retail shop penetration in Poland, 2005-2006
• Table 3.9: Unmanned sites in Poland, 2005-2006
• Table 3.10: Company forecourt sites in Romania, 2005-2006
• Table 3.11: Forecourt retail shop penetration in Romania, 2005-2006
• Table 3.12: Company forecourt sites in the Czech Republic, 2005-2006
• Table 3.13: Forecourt shop penetration in the Czech Republic, 2005-2006
• Table 3.14: Company forecourt sites in Lithuania, 2005-2006
• Table 3.15: Forecourt retail shop penetration in Lithuania, 2005-2006
• Table 3.16: Unmanned sites in Lithuania, 2005-2006
• Table 3.17: Company forecourt sites in Hungary, 2005-2006
• Table 3.18: Forecourt retail shop penetration in Hungary, 2005-2006
• Table 3.19: Company forecourt sites in Bulgaria, 2005-2006
• Table 3.20: Forecourt retail shop penetration in Bulgaria, 2005-2006
• Table 3.21: Company forecourt sites in Slovenia, 2005-2006
• Table 3.22: Forecourt retail shop penetration in Slovenia, 2005-2006
• Table 3.23: Unmanned sites in Slovenia, 2005-2006
• Table 3.24: Company forecourt sites in Slovakia, 2005-2006
• Table 3.25: Forecourt retail shop penetration in Slovakia, 2005-2006
• Table 3.26: Company forecourt sites in Estonia, 2005-2006
• Table 3.27: Forecourt retail shop penetration in Estonia, 2005-2006
• Table 3.28: Unmanned sites in Estonia, 2005-2006
• Table 4.29: Top 10 leaders (by number of forecourt sites) within Eastern Europe, 2005-2006
• Table 4.30: PKN Orlen (no of sites by country), 2003-2006
• Table 4.31: OMV (no of sites by country), 2003-2006
• Table 4.32: Shell (no of sites by country), 2003-2006
• Table 4.33: Lukoil (no of sites by country), 2003-2006
• Table 4.34: Petrom (no of sites by country), 2003-2006
• Table 4.35: MOL (no of sites by country), 2003-2006
• Table 4.36: Petrol Bulgaria (no of sites by country), 2003-2006
• Table 4.37: Grupa Lotos (no of sites by country), 2003-2006
• Table 4.38: Petrol Slovenia (no of sites by country), 2003-2006
• Table 4.39: Statoil (no of sites by country), 2003-2006
• Table 4.40: Statoil (unmanned sites by country), 2003-2006
• Table 4.41: Increase of sites in selection of CEE countries, 2005-2006
• Table 4.42: Increase of sites in selection of CEE countries, 2005-2006 (cont' d)
• Table 4.43: Increase of sites in selection of CEE countries, 2005-2006 (cont' d)