The Future of TV: The evolving landscape of HDTV, IPTV and mobile TV

Media consumption habits are changing as a result of the emergence of multiple distribution platforms and the ever-growing number of channels available for accessing entertainment. With a significant migration from traditional media by the ' networked generation' , it is increasingly essential for media companies, broadcasters, service providers, content providers, telecommunications and hardware manufacturers to understand the implications of these trends and to ensure that their products are flexible enough to meet changing consumer demands.

The Future of TV: The evolving landscape of HDTV, IPTV and mobile TV is a new management report published by Business Insights that provides a detailed analysis of market opportunities and growth sectors across the European, US and Asia-Pacific regions. This new report combines market analysis and forecasts, technology reviews and strategic recommendations to provide an invaluable tool for understanding the current and future evolution of the broadcast TV sector.

Anticipate future changes in demand in the broadcast TV sector and create more effective strategies to exploit this demand with the help of this new report.

• Identify and quantify future market growth opportunities by geography and product type based on this report' s market forecasts
• to 2012 for key TV sectors across the European, US and Asia-Pacific regions.
• Understand the key drivers and inhibitors in the broadcast TV market including changes in costs, consumer demand, security, technical challenges and content provision.
• Enhance the competitiveness of your products and services with this report' s strategic recommendations detailing how to increase Average Revenue Per User through the provision of new services.
• Assess the broadcast TV competitive landscape with this report' s insight into M&A activity, non-traditional entrants to the TV market and changes in the technology landscape.

• How big will the IPTV mar ket be? By the end of 2010, IPTV will account for approximately 8.6% of digital households in Europe and 7.5% in the US.
• Which mobile TV format is likely to be widely adopted? HD television (HDTV) is gaining considerable traction across the globe. Consumers are upgrading their television sets to plasma or LCD flat screens as they demand greater quality in their TV experience.
• What type of content is most likely to appeal to consumers? As expected, some broadcasters will support both formats depending on the type of content being transmitted. Pay-TV operators are also likely to support both formats in order to provide high quality regardless of the format used by th e content provider.
• Do consumers want mobile TV? Results from both secondary and primary research highlight that one of the biggest challenges facing players investing in the mobile broadcast TV space is convincing consumers that the service is worth their while.

• Which mobile TV format will be the likely winner?
• How big will the digital TV market be in 2012?
• What impact will mobile TV have on Average Revenue Per User?
• How do the drivers of digital TV differ between the US and Europe?
• Will IPTV be a s ignificant revenue stream?
• What does the entrance of non-traditional players mean for the broadcast TV sector?
• How should service providers differentiate their products?
• Which will be the biggest market for mobile TV?