Abstract
The SMB market is huge and has historically not invested heavily in IT. In
consequence it represents a rich source of new revenue opportunities vendors
as growth in enterprise IT spending slows down. There are not only a huge
number of SMBs to target, but many in this sector are willing to innovate or
implement new working practices, which require technology to them, such as
remote working. There are also a range of new challenges, which vendors need
to consider when developing their SMB market strategy. ' SMB Vendor
Opportunities and Strategies: The market for enterprise apps, security,
systems management and outsourcing' is a new report published by Business
Insights that examines what SMBs are looking for from an IT solution and their
IT spending forecasts.
This new report explores the SMB market opportunity in
detail for enterprise applications, security, collaboration, mobility, contact
centers and outsourcing technologies and services. Identify the vendors that
SMBs consider to be market leaders and recommendations for each technology
area to help vendors refine their marketing strategy in this new report.
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